Associate - Event Management & Marketing Operations

Job Title: Sr. Executive – Events & Marketing Operations

Location: Gurugram, India

Experience Required: 2 + years in event planning and execution, preferably in IT/Tech sector

Role Overview

Y ou will be responsible for planning, executing, and overseeing all corporate, internal, and external events — including conferences, webinars, client meetings , trade shows, webinars, podcasts, and employee engagement activities. You will work closely with cross-functional teams, vendors, and leadership to ensure high-quality delivery aligned with our brand and business goals. You will play a dual role: managing and executing high-impact events (online and offline ) and acting as the initial point of contact for incoming customer/prospect calls and website inquiries. This role is ideal for someone who is organized, customer-centric, and thrives in a fast-paced environment. You’ll collaborate with cross-functional teams and ensure all interactions — both at events and via digital touchpoints — leave a lasting, positive impression.

Key Responsibilities

• Event Management ( 70 %)

• Support end-to-end execution of internal and external events including conferences, trade shows, partner events, webinars, workshops, and client engagements (physical, virtual, and hybrid).

• Manage event logistics such as venue coordination, vendor management, registrations, speaker coordination, travel support, and on-ground execution.

• Work with internal stakeholders (sales, OEM teams, leadership) to understand event objectives and ensure timely delivery.

• Coordinate event branding requirements including booths, standees, collaterals, kits, and giveaways.

• Handle event registrations, attendee lists, and post-event follow-ups in coordination with the marketing and sales teams.

• Track basic event metrics such as attendance, leads generated, and post-event feedback.

• Ensure smooth on-day execution and act as the primary point of coordination during events.

• Marketing Operations ( 2 0 %)

• Support marketing operations processes to improve execution efficiency and reporting.

• Coordinate with digital marketing and sales teams to ensure event leads are captured, updated, and tracked in CRM tools (Hub

Spot/Salesforce).

• Manage and track POE (Proof of Execution) claims for OEM partners such as Microsoft, SAP, and Adobe.

• Assist with email campaigns, newsletters rollout and event-related marketing workflows (coordination and execution support).

• Help maintain and update marketing databases, dashboards, and basic reports.

• Support website updates related to events, landing pages, and registration forms by coordinating with relevant teams.

• Track competitor activities related to events, partnerships, and campaigns and share periodic summaries.

• Adhoc Requests (10%)

• Deliver any adhoc requests shared by the marketing leader in order to streamline marketing tasks.

• Assist in cross-functional coordination for ongoing marketing initiatives as required .

Requirements

• Bachelor's degree in marketing , Communications, Event Management, or a related field.

• 1–4 years of experience in event execution or marketing operations (B2B / IT / Tech preferred).

• Hands-on experience in coordinating vendors, events, and internal stakeholders.

• Strong organizational skills with the ability to manage multiple tasks simultaneously.

• Good verbal and written communication skills.

• Familiarity with tools such as CRM systems (Hub

Spot/Salesforce), MS Office, and event platforms.

• Willingness to travel domestically for event execution.

• High attention to detail and ability to work under tight timelines and pressure.

Preferred Qualities

• Execution-oriented and comfortable working as an individual contributor.

• Proactive, reliable, and process driven .

• Comfortable working with structured checklists, timelines, and reporting formats.

• Keen interest in B2B marketing, events, and marketing operations.

• Ability to work closely with senior stakeholders while owning day-to-day tasks independently.

Location:

Gurgaon - EMBI, Gurgaon, Haryana, India