Data Scientist

Data Scientist – Marketing Analytics

Reporting To: Project Manager

Job Overview

We are seeking a Data Scientist to analyze campaign performance, optimize marketing strategies, and build data-driven insights for our movie marketing platform.

This role will focus on booking analytics, campaign performance tracking, audience insights, and ROI optimization, helping the company make smarter decisions across digital and offline marketing channels.

Key Responsibilities

Data Analysis and Insights

• Analyze campaign performance across digital and offline channels

• Identify trends, patterns, and actionable insights from marketing data

• Provide recommendations to improve campaign effectiveness and ROI

Booking and Campaign Analytics

• Analyze booking data across districts and platforms

• Identify high-performing locations, channels, and campaign types

• Forecast demand and optimize resource allocation

Performance Measurement

• Track key metrics such as reach, engagement, conversions, and ROI

• Build performance dashboards for internal teams

• Evaluate effectiveness of influencer campaigns and ad spends

Predictive Modeling

• Develop models for:

• Campaign performance prediction

• Audience targeting

• Demand forecasting

• Support decision-making with data-driven projections

Data Management

• Collect, clean, and organize data from multiple sources:

• CRM systems

• Ad platforms (Meta, Google)

• Field reports

• Ensure data accuracy and consistency

Collaboration

• Work closely with:

• Marketing team (for campaign optimization)

• Operations team (for ground-level insights)

• Tech team (for data integration and tools)

Reporting

• Prepare regular reports for leadership and clients

• Present insights in a clear and actionable format

• Translate complex data into simple business recommendations

Requirements

Education

• Bachelor’s or Master’s degree in Data Science, Statistics, Computer Science, or related field

Experience

• 1–2 years of experience in data analysis or data science

• Experience in marketing analytics or business analytics is preferred

Technical Skills (Mandatory)

• Strong proficiency in Python or R

• Experience with SQL and database management

• Knowledge of data visualization tools (Power BI, Tableau, or similar)

• Experience with Excel and data manipulation

• Understanding of statistics and predictive modeling

• Familiarity with machine learning basics

Preferred Skills

• Experience with marketing analytics and campaign data

• Knowledge of Google Analytics, Meta Ads data, and attribution models

• Experience working with large datasets and real-time data

• Understanding of A/B testing and experimentation

Soft Skills

• Strong analytical and problem-solving ability

• Attention to detail

• Ability to communicate insights clearly to non-technical teams

• Business-oriented thinking

Compensation

• Salary: Based on experience

• Performance-based incentives

Job Types: Full-time, Permanent

Pay: ₹8,086.00 - ₹20,000.00 per month

Work Location: In person