Marketing Executive (Retail Activation)- Central London (37.5 hours)

Marketing Executive (Retail Activation)- Central London (37.5 hours)

Join to apply for the Marketing Executive (Retail Activation) role at Rituals UK & Ireland (B Corp™).

Happiness can be found in the smallest of things. Join us in turning everyday routines into more meaningful moments with your marketing skills.

As the Omnichannel Brand Activation Executive for the UKIE region, your core responsibility is to oversee all retail brand activations within UK and Ireland – focusing on Premium locations, Mind Oasis, and key cities. You will collaborate with specialists across Campaigns, Digital Commerce, PR, and Influencers to ensure best‑in‑class retail activations across multiple touchpoints.

You will work as part of the Brand Activation Team, supporting the creation and management of all brand activations across new store openings, in‑store activations, and the commercial cycle across the entire retail estate, while always delivering best‑in‑class experiences for our London Mind Oasis.

Alongside this you will support the Brand Activation Manager in growing the local database, ensuring increased customer lifetime value, higher spending intensity, and more frequent purchases by our members. You will customise strategies for UK and Ireland with distinct approaches for each, actively communicating insights and learnings to the global and local marketing teams and using data to optimise performance.

As a key member of the UKIE Marketing Team, you will play an important role in establishing a well‑being community in the UKIE region through the strategic development and execution of omnichannel activations.

You will work closely with marketing colleagues and cross‑functionally with Retail, Retail Operations, Real Estate, Training, the global marketing team based in Amsterdam, and external partners to make magic happen!

Key Responsibilities

• Manage all retail activations in the UKIE region, leading premium locations, Mind Oasis, and key city locations.
• Maintain strong relationships with retail partners across shopping centres and BIDs.
• Optimise media channels where relevant; support new store openings and other key locations.
• Set and evaluate the success KPIs of each brand activation.
• Drive CRM initiatives, emphasizing growth and activation of the database and oversee communication through various channels.
• Demonstrate creativity, energy, and strong analytical skills, fostering effective teamwork both locally and globally.
• Uphold an entrepreneurial mindset and excellent communication skills, working towards measurable results and continuously monitoring the impact of activations.
• Exhibit a profound affinity for our brand and stay abreast of beauty industry trends, actively keeping track of activation strategies employed by other leading brands.
• Oversee and monitor the brand activation budget.
• Independently analyse market dynamics and competitor activity within the UKIE region, identifying opportunities and sharing insights and recommendations to the global and local marketing teams.
• Foster close collaboration with all specialists in the UKIE region and external agencies.

Requirements

• Previous experience in a similar role working for a fast‑paced multi‑site branded retailer.
• Previous background in marketing communications.
• Proven affinity with retail marketing and experience in omni‑channel activation.
• Flexible with priorities and comfortable in a fast‑paced, agile environment.
• Driven, a self‑starter, and team player with attention to detail.
• Creative and curious mind with a positive attitude.

Seniority level

Entry level

Employment type

Part‑time

Job function

Cosmetics

Benefits of working at Rituals

• Training and development opportunities
• Discretionary annual bonus scheme
• Rituals employee discount
• Numerous wellbeing initiatives and EAP
• Company & Team Events

All your information will be kept confidential according to EEO guidelines.

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Salary: GBP 28800 - 43200 per year