Product Manager

Responsibilities

• Take responsibility of campaign growth metrics, including user acquisition, participation rates, and conversion targets, by designing and iterating on high-impact growth initiatives.2.
• Innovate and implement new campaign mechanics (e.g., gamification, social referral loops, tiered rewards, and interactive task systems) to maintain market competitiveness and drive viral user engagement.3.
• Lead the end-to-end design and construction of the VIP CRM and campaign management backend, enabling the business to manage high-net-worth users and complex campaign workflows with precision and scale.4.
• Architect and optimize core growth infrastructure, including coupon systems, automated outreach tools, and task engines, to significantly improve operational efficiency and reduce time-to-market for high-frequency global campaigns.5.
• Deeply empathize with the needs of marketing and operations teams to build seamless internal workflows, allowing for data-driven campaign adjustments and real-time performance tracking.6.
• Oversee business-driven product lines such as Affiliate programs and VIP-exclusive growth modules, optimizing commission structures and settlement logic to expand market penetration.7.
• Conduct rigorous competitive analysis on MarTech and growth trends to identify "next-gen" campaign opportunities, translating market insights into a scalable product roadmap.8.
• Synchronize with technical, risk, and design teams to ensure all growth products are robust, compliant, and deliver a premium user experience while meeting aggressive business KPIs.

Requirements

• Bachelor’s degree or above with 5+ years of product management experience, featuring a proven track record in building and scaling both user-facing campaign products and complex internal MarTech systems.2.
• Strong data-driven mindset with experience being accountable for growth KPIs; ability to demonstrate how product features directly impacted user participation and engagement metrics.3.
• Expertise in designing innovative campaign mechanics and growth loops; experience in crypto, fintech, or large-scale consumer engagement platforms is a significant plus.4.
• Deep technical understanding of campaign infrastructure, including CRM integration, marketing automation, and the orchestration of large-scale task and reward systems.5.
• Proven success in building "from-scratch" backend management tools that streamline high-frequency operational workflows and improve cross-functional efficiency.6.
• Exceptional market insight and competitive analysis skills, with a keen product sense for what motivates financial traders and high-net-worth users.7.
• Proactive, execution-driven, and a resourceful communicator capable of translating high-level growth objectives into detailed, effective product solutions within a fast-paced environment