About BarterBarter is a creator marketing platform that connects brands with content creators through product-for-content collaborations. Instead of paying high upfront fees, brands exchange their product or service for authentic UGC-style content published on TikTok and Instagram.
The result is a scalable, cost-efficient way to generate creator content and social proof without the operational complexity of traditional influencer marketing.
Barter is headquartered in Amsterdam and currently active in the Netherlands, Germany, and Belgium, with the United Kingdom and France launching in 2026. The team is approximately 40 people and growing. The company moves fast, operates with direct communication, and gives people real ownership from day one.
Values: Growth, Fun, Impact, Reliability.
Purpose of the RoleThe Growth Marketer is the operational right hand of the Head of Growth, taking ownership of multi-channel growth execution so that the Head of Growth can focus on strategy, cross-functional leadership, and overall vision across Barter's Platform (self-service SaaS) and Agency (full-service) motions.
The role combines analytical rigour, strategic thinking, and hands-on execution across SEO, GEO (Generative Engine Optimisation), content, lead magnets, nurturing, landing page optimisation, and outbound copy. This is an AI-augmented operator profile: someone who exploits AI tooling and automation to scale growth output.
Barter is in active geographic expansion, operating in Benelux and Germany with new markets opening, each with its own ICP nuances, language, and competitive landscape.
Core Responsibilities
- Channel Ownership and Strategy
- Take operational ownership of organic growth channels: SEO, GEO, content marketing, and lead magnet strategy.
- Define and execute the channel roadmap in line with the overall growth strategy set by the Head of Growth.
- Identify and prioritise growth experiments across the full funnel (Acquisition, Activation, Retention).
- Pilot landing page optimisation and conversion rate optimisation (CRO) across markets.
- Identify and propose automation opportunities across the growth stack (n8n, Zapier, or equivalent) to scale output without scaling headcount.
- Content Strategy and Lead Generation
- Design and operate the lead magnet strategy across Platform and Agency ICPs.
- Define the content roadmap (SEO articles, lead magnets, nurturing assets) and brief the Content Marketer accordingly.
- Own prompt engineering for AI-powered content generation pipelines (lead magnets, nurturing copy, ads copy, outbound copy) within quality frameworks defined by the Head of Growth.
- Build and optimise HubSpot nurturing sequences in collaboration with the Growth Operations Manager.
- Own cold email copy and continuous A/B testing on hooks, angles, and segments for both Platform and Agency pipelines.
- Multi-Channel Performance Analysis
- Take ownership of cross-channel performance analysis: SEO, content, cold email, paid, retargeting.
- Maintain dashboards and reporting that surface bottlenecks and recommend budget reallocation decisions.
- Prepare weekly performance reviews and feed insights into the Weekly Business Review process.
- Translate data into actionable recommendations for the Head of Growth and the wider Growth team.
- Cross-Functional Collaboration
- Coordinate with the Content Marketer on production briefs and asset delivery.
- Align with the Paid Media Manager on creative requirements, landing page conversion paths, and audience strategy.
- Work with the Growth Operations Manager on lead scoring and HubSpot infrastructure.
- Liaise with the Campaign team on shared content assets and brand consistency.
- Desired Knowledge and Experience3-5 years of experience in B2B SaaS growth, demand generation, or performance marketing, with demonstrated full ownership of at least two channels in autonomy.
- Strong analytical mindset: comfortable working with HubSpot, GA4, Looker Studio, and able to derive insights from funnel data to design structured, hypothesis-driven experiments.
- Hands-on experience with AI tooling for marketing (ChatGPT, Claude, Perplexity, or equivalent) and prompt engineering for content production.
- Familiarity with automation tools (n8n, Zapier, Make) and ability to design end-to-end automated workflows.
- Working knowledge of SEO fundamentals (technical SEO, on-page optimisation, keyword research). Familiarity with GEO is a strong plus.
- Solid copywriting skills in English (lead magnets, landing pages, ads, outbound emails).
- Familiarity with HubSpot required.
Fluent in English required; additional European languages (NL, DE, FR) are a strong plus given multi-market scope.
Who You Are
- You think in funnels, bottlenecks, and CAC/LTV, not just in channels.
- You treat AI not as a gadget but as a productivity multiplier, with an instinct for which tasks to automate and which require human judgement.
- You define hypotheses, set up measurement, and document learnings as a default operating mode.
- You write copy that converts and translate data into clear recommendations.
- You are comfortable operating within quality frameworks set by the Head of Growth, while taking full execution autonomy within those frameworks.
- You are curious, self-driven, and motivated to work on a two-sided marketplace dynamic.
- You are proactive and autonomous: you identify what needs to be done and push it through without waiting for instruction.
- You are aligned with Barter's values: Growth, Fun, Impact, and Reliability.
- Decision-Making Scope
- Full ownership of organic growth channels (SEO, GEO, content, lead magnets, nurturing) within the strategy set by the Head of Growth.
- Autonomy to design, prioritise, and execute growth experiments within agreed budget and timing constraints.
- Operates within quality frameworks defined by the Head of Growth; execution autonomy is full, but the frameworks themselves are not redefined unilaterally.
- Authority to brief the Content Marketer on production needs and validate asset delivery.
- Escalation to the Head of Growth for cross-channel budget reallocation, strategic pivots, or any modification to the quality framework.
- Success Indicators
- Volume and quality of qualified leads generated across channels.
- Conversion rate improvements across the funnel: lead magnets, landing pages, nurturing sequences, activation flows.
- Trial-to-first-collaboration activation rate (Barter's Aha moment indicator).
- Quality and velocity of growth experiments shipped per quarter, with learnings documented.
- Contribution to the overall growth funnel: acquisition, activation, and retention metrics.
