Performance Marketing Specialist - Vitamin Well Group

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.

Our Digital Sales team operate across markets on a global scope. Together, they drive and scale our D2C and Marketplace business, combining commercial focus with data-driven execution. Digital is a key part of our future growth strategy, and the team plays a central role in accelerating sales, strengthening our direct consumer relationships, and shaping the next phase of our digital journey.

About The Role

We are looking for a Performance Marketing Specialist who thrives in execution and wants to drive growth across our digital channels.

In this role, you will execute, manage and optimize our performance marketing across channels such as Meta Ads, Google Ads, TikTok Ads and Snapchat – with a clear focus on CAC, ROAS, POAS and profitable growth.

You will play a key role in driving digital sales through high-quality campaign execution, testing and continuous optimization.

While the role is primarily operational, you will also contribute with insights and recommendations to improve channel strategy, budget allocation and overall performance.

You will join our growing digital sales team, working closely with internal teams and local markets to ensure campaigns are aligned with commercial priorities and deliver strong results.

Key responsibilities

• Execute and optimize performance marketing campaigns across paid social and paid search
• Drive the use of AI and automation within performance marketing, including smart bidding, creative testing and audience optimization
• Own day-to-day campaign management, including setup, budget allocation, bidding, audience segmentation and creative testing
• Monitor, analyze and continuously improve performance against KPIs such as CAC, ROAS, POAS and revenue growth
• Identify opportunities and provide clear recommendations to improve channel mix, budget allocation and campaign strategy
• Support planning and execution of campaign calendars, launches and commercial activations
• Work closely with creative, CRM and merchandising teams to ensure aligned messaging and strong full-funnel performance
• Contribute to testing frameworks and experimentation to scale what works
• Stay up to date with platform developments, trends and best practices
• Who are you
• You have 4+ years of experience within performance marketing and are confident managing and optimizing campaigns across paid social and paid search.
• You are highly hands-on and detail-oriented, and you enjoy working close to the platforms – testing, iterating and continuously improving performance.
• You have a strong commercial mindset and understand how to turn performance data into actions that drive scalable growth.
• You thrive in a fast-paced environment where pace, ownership and results are key.

What you will bring

• 4–7+ years of hands-on experience within performance marketing, preferably within D2C e-commerce
• Strong experience working with platforms such as Meta Ads, Google Ads, TikTok Ads and Snapchat
• Solid understanding of the full e-commerce funnel and how performance marketing drives digital sales
• Experience with attribution, tracking and measurement
• Strong analytical skills and experience working with performance data and KPIsExperience optimizing towards key metrics such as CAC, ROAS, POAS and revenue growth
• A structured and data-driven approach to testing, optimization and scaling
• Ability to contribute to strategy through insights and performance analysis
• Strong collaboration skills and ability to work cross-functionally
• You communicate clearly in both Swedish and English, written and spoken
• Welcome with your application at the latest June 15th 20
• 26. We will review applications on an ongoing basis and the position may be filled before the last application day.
• We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at

Vitamin Well Group Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people.

We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at

Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success.

As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.