GTM Marketing Specialist

About ShineShine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin.

Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something biggerToday we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your Hiring Experience MattersJust as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Denmark Revenue Marketing team at ShineOur Revenue Marketing team in Denmark is dedicated to driving growth among the country's freelancers and small business owners. We're a close-knit team with a clear mission: connecting the right people to the tools and solutions that make running a business simpler, smarter, and more sustainable.

We work across the full marketing mix; campaigns, channels, content, and performance, translating strategy into tangible activity that moves the needle. From ideation to execution, we're the team that makes things happen, keeping a sharp focus on results while staying deeply attuned to the everyday realities of Denmark's freelance and small business community.

Your role as a GTM Marketing SpecialistWe're growing our Danish marketing team and looking for a GTM Marketing Specialist who thrives in the detail and takes pride in making things happen.

You'll work closely alongside experienced GTM colleagues, supporting campaign execution, keeping workstreams on track, and making sure the day-to-day runs smoothly from coordination and channel activation to performance tracking and localised content. You're the person who keeps the engine running.

This is a great fit if you've spent a few years building your marketing toolkit and are looking for a stable, hands-on role where you can develop your craft, learn from strong peers, and see your contributions ship.📍 Job located in Denmark, Copenhagen with the possibility of two remote working days per week.

What You'll Be Doing

Contribute to GTM strategy and own campaign executionFrom initial idea through to campaign creation, project management, channel rollout, and performance tracking, for the Danish micro business segment.

Collaborate across marketing, brand, and productWork closely with the Danish marketing team, take ownership of specific workstreams, and partner with brand and product to keep communications on-message and locally relevant.

Activate the right channels for small business ownersSocial media, SEM, SEO, communities, partnerships, events, you'll know which levers to pull and when to pull them.

Create content and campaigns that actually resonateDevelop localised content that speaks directly to the everyday reality of running a small business in Denmark.

Track, report, and improveMonitor campaign performance, surface insights, and use data to continuously sharpen what's working.

What You Bring

• 2 – 3 years of marketing experience, ideally with hands-on exposure to GTM and channel activation
• A solid grasp of marketing channels and how to use them to reach small business audiences
• A collaborative, proactive team player who's comfortable working across marketing, product, and brand
• Genuine empathy for small business owners; you understand their mindset and the everyday challenges they face
• Native Danish fluency + strong English; you'll be writing and briefing in both
• Comfortable using data to track, report, and draw conclusions from campaign results
• Organised and able to juggle multiple projects without dropping the ball
• Nice to have
• Experience in fintech, SaaS, or a product built for small businesses; you'll hit the ground running if you already understand this world.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process1️⃣ Initial call (30 min) with a Recruiting Partner2️⃣ Interview with hiring manager (45-60 min)3️⃣ Case study interview + personality and logic assessment feedback