About Yes.com LimitedYes.com is an AI-native online gambling startup launching in Denmark in Q3 2026, with planned expansion across regulated markets. We operate on the EveryMatrix platform (core gambling backend) and build a custom mobile-first frontend on top — native iOS (Swift), native Android (Kotlin), and a React web app.
Our offices are in London and Malta. We are a small team and are deliberately staying lean. We empower every person on the team to take end-to-end responsibility of the work themselves, at least to the point of producing a prototype, spec, or working artefact. No producers. No project managers. No intermediaries.
About The Role
You are the Danish voice inside the YES content machine — the person who runs our organic presence in Denmark and makes sure everything we publish feels native to the audience, not translated for them.
What You'll Do
- Our central setup is strong: creative, performance content, media buying, and CRM are all run centrally with serious agency partners and an AI-native content stack behind them.
- What that setup cannot do is sound genuinely Danish — own a local social channel, spot when a phrase lands flat, react to a sports moment in real time, or catch copy that feels boardroom rather than built for the audience.
- That is your patch.
- The work splits into three areas: Organic social — you own it
- You run the Danish organic social presence end-to-end.
- Not posting on top of a central plan — your plan, your channels, your voice.
- Build and own the monthly Danish social content calendar across the channels we are live on (Instagram, TikTok, X, plus whatever else fits)
- Create the content itself — short-form copy, captions, post concepts, reactive posts, polls, threads, comment-section voice
- Brief production on the visual assets you need, then assemble and schedule posts through our martech stack
- Run interactive campaigns — predictions, Q&As, polls, giveaways, comment-driven activations, second-screen moments around live sport
- React in real time to the Danish sports calendar
- Superliga moments, national team fixtures, major European nights and relevant entertainment or gaming moments
- Manage community on the page — replies, comment moderation, the day-to-day voice of YES in Denmark
- Track what's working — engagement, follower growth, reach by format — and feed learnings back into the next month's calendar Local copy adaptation across the rest of the machine
- For everything the central system produces, you are the Danish filter.
- Working day-to-day inside our AI content stack, reviewing AI-generated variations, adapting copy into Danish, and approving before anything goes live
- Sense-checking creative briefs from the central team — not a decision-maker, but the person who says “this reference will not land” or “this is missing something for a Danish audience”Writing ad-hoc CRM copy from briefs — the reactive stuff, local moments, one-off campaigns outside automated flows Eyes on the market
- Watching the competition — testing competitors' flows, following their social, spotting what works for them and what we can do sharper
- Spotting local calendar moments before they happen — fixtures, cultural hooks, Danish-specific occasions — and flagging them into the wider content pipeline
- Applying compliance guardrails set by legal and the CMO, and flagging anything uncertain
- You will not be producing video edits or buying media.
- You are a content owner and operator who runs our Danish social, makes the central machine work locally, and keeps eyes on the market.
Why this is a great seatYou are the first local hire for a launch market — your fingerprints are on everything Danish from day one, and you own a channel from zeroGrow with us. Denmark is market one of many.
As we expand, the people who set the standard early get first call on bigger roles — local lead, regional, brandYou work with a serious central stack without having to build any of it yourself — top-tier agency partners, AI content engine, modern martechAI-native operator — you spend your time on the judgement calls only a human can make, not on production grunt workA launch window (August 2026) with everything still to play for
Qualifications
Who you are
- Deep understanding of the Danish sports, betting and entertainment landscape — you understand the audience, know what resonates locally and can create content that feels authentic to the market
- Fluent or native-level Danish with sharp copy instincts — short-form, punchy and platform-aware
- You think in social — you have run channels, you know what makes a post stop the scroll, and you have opinions on TikTok vs Instagram vs X for this audience
- Curious and competitive — you notice what other brands in the market are doing and have opinions on it
- Comfortable inside content systems and tools — organised, process-driven, happy working inside a framework rather than around it
- Understand how copy and format work together across organic social, paid placements, and CRMBonus: experience in a regulated industry, or a working understanding of responsible advertising
- This is not an influencer role.
- You operate within the YES brand voice and make it sing locally — you are not here to build a personal profile.
- How You Fit InYou report to Michael Rasmussen, Performance Lead.
- Day-to-day you work inside our AI content stack and martech tools, with main touchpoints across the performance, CRM, and creative workstreams.
- Please also note
- Applicants must have the legal right to work in Denmark.YES.com is an equal opportunity employer.
- We hire based on merit, capability and role alignment, and welcome applicants from all backgrounds.
What We Are Looking For
- 0–2 years’ experience in content, social media, digital marketing, community management or a related field
- A degree or ongoing studies in marketing, communications, media, journalism, business or a similar area is helpful, but not required
- Strong understanding of Danish social and internet culture, especially around sport and entertainment
- Comfortable writing short-form digital copy across different platforms and tones
- Familiarity with social scheduling, content or creative tools is a plus
- Organised, proactive and comfortable working in a fast-moving environment
- Interest in sports, gaming, entertainment or digital consumer brands is beneficial
