About PeplinkPeplink is a fast growing company serving the global communications market. Our mission is to help businesses around the world to make connectivity reliable and simple by developing wired and wireless routers, software and technologies. The need for reliable connectivity is growing everywhere, for billions of devices in businesses, factories, machines, drones, or moving vehicles.
We invite you to join us in this exciting growth journey.
Peplink is under Plover Bay Technologies Limited, a listed company on the main board of the Hong Kong Stock Exchange (1523.HK).
Key Responsibilities
- Generative Engine Optimization (GEO) & AI Search Strategy
- Optimize website content, data structures, and FAQs for high extractability, verifiability, and contextual clarity so LLM-powered search agents accurately represent and cite the brand.
- Monitor and analyze "share of model" and AI visibility metrics across platforms like ChatGPT, Gemini, and Perplexity.AI-Powered Content Generation & Scaling
- Utilize generative AI tools (e.g., ChatGPT, Claude, Gemini, Jasper, Adobe Firefly) to brainstorm, draft, and scale multi-channel content for blogs, social media, landing pages, and email campaigns alongside new-age metrics like AI citation frequency and generative referral traffic.
- Predictive Analytics & Performance Reporting
- Leverage AI-driven attribution models and predictive analytics to forecast audience shifts and pipeline contribution.
- Required Skills & Technical Stack
- AI & Prompt Engineering: Deep experience with OpenAI/ChatGPT, Anthropic Claude, Google Gemini, and copy-automation platforms.
- Core Capabilities: Strong analytical mindset, data-driven storytelling, agile experimentation framework, and exceptional prompt-crafting abilities.
Requirements
- Degree holder in any discipline (fresh graduate welcome)
- Independent and self-motivated; detail-minded and responsible
- Excellent written and spoken English
- Good command of both and written in Mandarin a plus
- Good team player with excellent communication and interpersonal skills
- Proficient in Adobe Creative Suite is an advantage
What We Offer
- Make a Real Impact: Play a central role in shaping our culture and directly contributing to the growth and success of our people and the company
- Professional Growth: We invest in our team's development, including yours
- Collaborative Environment: Join a supportive and passionate team that values teamwork and innovation
- Competitive Compensation &
Benefits
We offer a competitive salary, performance bonus, comprehensive benefits package, stock option plan, 5-day work week, flexible working hours and group medical insurance, etcPersonal data collected will be treated in the strictest confidence and will only be used for employment-related purpose.
