Objectives:
Support the execution of product and retail marketing activities to drive sales and brand awareness in Hong Kong and China. This role will assist with campaign coordination, in-store activations, and product launches, ensuring smooth day-to-day operations across marketing and retail functions.
Roles and Responsibilities
- Product Marketing Support
- Assist in coordinating product launches and promotions (new products, seasonal campaigns).
- Support preparation of marketing materials (copy, visuals, POS).
- Liaise with internal teams to ensure timely delivery of campaign assets.
- In-Store Execution (Retail & Wholesale)
- Support execution of in-store promotions, VM and displays.
- Coordinate distribution of POS materials.
- Assist in organizing retail events, pop-ups, and store activities.
- Conduct store visits to ensure proper campaign and VM implementation.
- Campaign Coordination
- Assist in executing marketing campaigns across channels.
- Support execution of customer engagement initiatives (appreciation gifts, loyalty offers).
- Coordinate with internal teams and external vendors (business partners, agencies, printers, suppliers).
- Reporting & Administrative Support
- Manage inventory of GWP and VM props.
- Prepare monthly reports and post-campaign reviews.
- Other
Duties
- Perform all acts, duties and obligations and comply with such orders as may be designated.
- May be require to undertake the duties of another position, either in addition to or instead of the above duties.
- May be require to work additional hours by way of overtime either as and when requested to do so.
- Professional
Requirements
- Holder of recognised degree in either business, marketing, communications or related areas.
- Minimum 2-3 years of experience.
- Strong organizational and coordination skills.
- Detail-oriented with good follow-through.
- Excellent communication and interpersonal skills with fluency in both English, Cantonese and Mandarin.
- Ability to work with a variety of different cultures with inputs from both local field and head office (New York).
