Business Development Representative (Sales & Admissions)

Business Development Representative (BDR)

Park Plaza Senior Living

Chicago, IL

Salary: $60,000–$70,000 annually

Bonus: Performance-based bonus eligibility

Schedule: Sunday–Thursday

Benefits

Comprehensive benefits package

About the Role

Park Plaza Senior Living is seeking a Business Development Representative (BDR) to support occupancy growth through relationship-driven sales and strong marketing alignment. This is a full sales role focused on lead management, tours, follow-up, and move-in coordination.

The BDR serves as a frontline ambassador for Park Plaza, guiding prospective residents and families from first inquiry through commitment while partnering closely with Marketing and Institutional Advancement to support a healthy and well-aligned sales pipeline.

Because Park Plaza is a Jewish senior living community, the successful candidate must be comfortable representing and communicating the unique culture, traditions, values, and lifestyle that make Park Plaza special. This individual will help prospective residents and families understand not only our apartments and services, but also the broader community experience that defines life at Park Plaza.

What You'll Do

Sales & Lead Management

• Serve as the primary contact for prospective residents and families via phone, email, website inquiries, walk-ins, and referrals
• Manage the full inquiry-to-move-in sales cycle, including prompt follow-up, tours, relationship-building, and move-in coordination
• Conduct engaging tours that clearly communicate Park Plaza's lifestyle, services, amenities, Jewish community traditions, and resident experience
• Maintain consistent follow-up to support occupancy goals and reduce lead drop-off

Move-In Coordination

• Coordinate move-in logistics and welcome communication with Community Living and Facilities
• Serve as a key contact for residents and families during the transition and early acclimation period
• Support a smooth, positive first impression and resident experience

Marketing & Brand Alignment

• Partner with the Marketing Coordinator to align outreach and campaigns with sales pipeline needs
• Apply approved brand messaging consistently during tours, follow-up, and outreach
• Support events and campaign follow-up that generate inquiries
• Provide real-time feedback to Marketing on prospect questions, objections, and messaging effectiveness

Institutional Advancement Collaboration

• Collaborate with the Director of Institutional Advancement when outreach or marketing overlaps with partnerships, sponsorships, community relationships, or broader growth initiatives

Systems & Reporting

• Maintain accurate prospect records and pipeline activity
• Track inquiries, tours, follow-ups, and commitments
• Utilize AppFolio and Microsoft 365 for documentation and reporting

What We're Looking For

• Strong relationship-building and communication skills
• Comfort with consultative sales conversations and follow-up
• Organized, proactive, and pipeline-driven
• Ability to collaborate across teams
• Alignment with Park Plaza's mission and values
• Demonstrated knowledge of Jewish culture, traditions, holidays, customs, and community life strongly preferred
• Experience working with Jewish organizations, synagogues, Jewish nonprofits, senior living communities, or Jewish community programs strongly preferred
• Ability to authentically communicate the value of a Jewish senior living community to prospective residents and families
• Existing relationships within the Jewish community are a plus

Why Park Plaza

Park Plaza Senior Living is a mission-driven community that values connection, purpose, and excellence. This role offers the opportunity to do meaningful sales work while collaborating with passionate professionals who care deeply about resident life and experience.

The ideal candidate will understand that they are not simply selling an apartment—they are introducing prospective residents and families to a vibrant Jewish community and helping them envision their future at Park Plaza.

Pay: $60,000.00 - $70,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Paid training
• Vision insurance

Work Location: In person