Sales Development Representative

Sales Development Representative (AI-Driven Growth) | B2B SaaS | Hybrid Join a high-growth, globally recognised EdTech business transforming how organisations upskill their workforce through innovative, AI-powered learning solutions.

This is a unique opportunity to be part of a scaling commercial team, supporting international expansion (with a focus on Italy) and helping shape a more AI-first approach to sales and pipeline generation.

The Role

As a Sales Development Representative, you’ll sit at the centre of the growth engine, responsible for generating high-quality pipeline and engaging senior decision-makers across enterprise and mid-market accounts.

You’ll partner closely with Business Development Managers while gaining exposure to enterprise sales, developing skills across discovery, stakeholder mapping, and deal progression.

This role blends hands-on outbound execution with designing and optimising AI-driven prospecting workflows, making it ideal for someone eager to work at the intersection of sales and AI innovation.

Key Responsibilities

• AI & Process Optimisation
• Design, test, and scale AI-powered prospecting workflows
• Continuously improve outreach efficiency and conversion rates
• Turn insights into structured playbooks and best practices
• Pipeline Generation
• Execute targeted outbound strategies across enterprise and mid-market accounts in Italy
• Engage key stakeholders across HR, L&D, and Procurement functions
• Combine AI-led outreach with personalised, high-impact engagement (including cold calling)
• Convert inbound leads into qualified opportunities
• Own the full SDR lifecycle: prospecting → qualification → demo booking
• Collaboration & Insights
• Work closely with Sales and Marketing teams to refine messaging
• Track activity and performance in CRM systems to inform strategy
• Provide data-driven insights to improve conversion and pipeline quality
• What We’re Looking For1–2+ years in a sales / commercial / SDR role (ideally SaaS, EdTech, or HRTech)
• Proven ability to build outbound pipeline and engage decision-makers
• Comfortable with cold calling and multi-channel outreach
• Strong interest in and exposure to AI tools / automation (AI-native mindset)
• Analytical and data-driven approach to performance
• Ambitious, proactive, and motivated by growth and progression
• Confident communicator with experience engaging senior stakeholders
• Fluent in Italian and English
• Experience with tools such as HubSpot, Sales Navigator, Lusha (desirable)
• Why Apply?
• Join a scaling, mission-led SaaS business with global reach
• Work at the forefront of AI-driven sales transformation
• Gain exposure to enterprise-level deals and senior stakeholders
• Clear career progression into senior commercial roles
• Hybrid working model with strong team culture and benefits