Sales Manager - Events
About EXP: www.expevents.com
EXP is a full-service creative event agency based in Seattle. We specialize in event design, planning, production, AV, event management, and media production.
At EXP, we are accelerators of vision, engineering experiences and ideas that inspire and connect people. Our in-house team of producers, planners, and event creatives partners closely with clients to deliver elevated, high-impact experiences that connect audiences to ideas, mission, and purpose.
Role Summary
This is a full-time, in-office, Seattle-based role.
The Sales Manager plays a key role in driving revenue growth by supporting and actively managing the sales pipeline and supporting the sales department strategy while also generating new business opportunities.
This role works closely with the Director of Growth to coordinate outreach, meetings, proposals, and deal progression, while also owning opportunities independently through pitching, closing, and relationship development.
This position blends coordination and execution with direct selling responsibility, ensuring a high-functioning pipeline, strong client engagement, and consistent conversion of opportunities into signed business. The role requires both operational rigor and a client-facing, revenue-driven mindset.
Role Focus Areas
- New Business Development & Relationship Building
- Sales Pipeline Ownership & Deal Execution
- Proposal Development & Sales Coordination
- Selling, Pitching & Closing
- Sales Operations, Reporting & CRM Management
Key Responsibilities
New Business Development & Relationship Building
- Research and identify prospective clients, partners, and accounts aligned with EXP’s target markets
- Execute outbound outreach via email, LinkedIn, referrals, and warm introductions
- Represent EXP at industry and networking experiences to drive new business opportunities
- Generate referral pathways within the industry and through existing client relationships
- Build and maintain prospect lists and early-stage engagement pipelines
- Support relationship development through thoughtful follow-up and connection-building
- Re-engage dormant leads and past clients in partnership with sales leadership
Sales Pipeline Management & Deal Execution
- Manage active opportunities across the sales pipeline to ensure momentum, follow-ups, and accuracy
- Schedule sales discovery calls, meetings, and next steps
- Coordinate closely with the Director of Growth on sales strategy and proposal execution
- Lead and support discovery conversations, with increasing ownership of client-facing sales interactions
- Manage discovery call documentation and deal information throughout the sales process
- Track deal stages from initial inquiry through contract execution and handoff
- Take ownership of select opportunities, including pitching, negotiation, and closing
Proposal & Sales Collateral Development
- Support proposal development, revisions, and versioning, including scopes, decks, case studies, and sales collateral
- Coordinate internal inputs across creative, production, and leadership teams to build proposals
- Manage SOW drafting, pricing alignment, and contracting processes
- Ensure proposals are delivered on time, aligned with client needs, and positioned to win
- Partner closely with the Director of Growth to refine strategy and positioning for key opportunities
Sales Operations & Department Reporting
- Own CRM hygiene, data accuracy, and opportunity tracking
- Prepare monthly sales and pipeline reports for leadership
- Track performance metrics related to outreach, pipeline movement, and conversion
- Assist with sales forecasting and pipeline prioritization
- Support ongoing improvements to sales processes and workflows
Qualifications
- 4+ years of experience in sales, business development, account management, client partnerships, or a related revenue-generating role
- Experience in events, hospitality, experiential marketing, agency services, production, or a related industry strongly preferred
- Proven ability to build relationships, manage a sales pipeline, and move opportunities toward close
- Strong written and verbal communication skills, with confidence in client-facing conversations
- Experience supporting or developing proposals, scopes of work, pitch decks, or sales collateral
- Highly organized with strong follow-through and attention to detail
- Comfortable managing multiple opportunities, deadlines, and client conversations at once
- Experience using CRM systems to track pipeline activity, outreach, and deal progress
- Ability to collaborate cross-functionally with creative, production, event, and leadership teams
- Self-starter mentality with a proactive, solutions-oriented approach
Compensation & Benefits
- Base salary range: $78,000 - $85,000 annually DOE
- 4 weeks of PTO
- Healthcare benefits through ICHRA
- Parking or Transportation (ORCA) Reimbursement
