Digital Marketing Manager

Shona Joy is an Australian premium fashion brand recognised globally for elevated occasion wear, bridal and modern wardrobe dressing.

We are seeking an experienced, commercially minded Digital Marketing Manager to lead digital growth across Paid Media, CRM and Organic Social.

This is a key role within our eCommerce team, responsible for driving customer acquisition, retention, engagement and online revenue growth across domestic and international markets.

You will work closely with the Head of eCommerce & Digital, Brand and Creative teams, owning channel performance, agency management and digital optimisation while helping shape the future growth of the brand.

What you'll be responsible for:

Paid Media & Performance MarketingLead and optimise digital acquisition strategies across:

MetaGoogle Ads (Search, Shopping, PMAX, Display, YouTube)TikTokPinterestAffiliate & emerging channelsYou’ll partner with external agencies to:

Drive profitable customer acquisition and revenue growth.

Develop and execute global paid strategies aligned to commercial objectives.

Optimise audience segmentation, creative performance and channel efficiency.

Deliver weekly and monthly performance reporting, insights and recommendations.

Identify growth opportunities across domestic and international markets.

Ensure paid activity aligns with seasonal campaigns, trade priorities and marketing plans.CRM & Customer Lifecycle MarketingOwn and evolve Shona Joy’s CRM strategy across Email, SMS and Loyalty.

Key responsibilities include

• Managing campaign calendars, lifecycle journeys and automated flows.
• Driving segmentation, testing and personalisation strategies.
• Optimising customer journeys across acquisition, retention and loyalty.
• Supporting regional and market-specific communication strategies across Australia, USA and international markets.
• Monitoring performance and translating data into actionable insights.
• Partnering with agencies and internal stakeholders to deliver best-practice CRM experiences.
• Organic Social & Digital Brand Growth
• Lead organic social strategy across Instagram, TikTok, Pinterest and LinkedIn.
• You’ll:
• Manage channel strategy, content planning and publishing calendars.
• Drive engagement, audience growth, traffic and conversion outcomes.
• Oversee platform optimisation, community experience and social best practice.
• Stay ahead of platform trends, algorithm changes and emerging digital opportunities.
• Partner closely with Brand and Creative teams to ensure channel storytelling aligns with campaigns, launches and commercial priorities.
• Content & Cross Functional Collaboration
• Working closely with Brand and Creative teams, you’ll help shape digital-first storytelling and customer experiences.
• This includes:
• Contributing to social-first content planning and campaign execution.
• Collaborating on channel-specific creative opportunities.
• Attending key campaign and eCommerce shoots where required.
• Ensuring a consistent, premium brand experience across all digital touchpoints.
• Reporting & Leadership
• Own reporting across Paid, CRM and Social performance.
• Present clear insights, learnings and recommendations to the wider business.
• Manage agency relationships and support the development of junior team members.
• Champion a strong culture of testing, optimisation and continuous improvement.

About You

You’ll bring:5+ years’ experience in digital marketing, performance marketing or eCommerce marketing.

Strong experience across Paid Media, CRM and Organic Social.

Experience working within fashion, retail, lifestyle or DTC/eCommerce brands.

Strong commercial acumen with a data-led approach to decision making.

Experience with platforms including Meta, Google Ads, Shopify, GA4, Klaviyo, TikTok and Pinterest.

Excellent communication, project management and stakeholder management skills.A collaborative mindset, strong attention to detail and passion for digital growth.

Why Join Shona Joy?

Join a leading Australian premium fashion brand with global growth ambitions.

Work across high-impact digital channels with real ownership and influence.

Collaborative, creative and fast-paced environment.

Staff discounts & clothing allowance.

Hybrid working opportunities.

Health & wellbeing initiatives.

Professional development opportunities.

Paid parental leave.

If you're passionate about digital performance, customer growth and premium brand storytelling, we'd love to hear from you