Senior Digital Marketing Manager

• This role is responsible for developing, executing, and optimizing full funnel paid advertising strategies across multiple channels, including PPC, affiliate marketing, ABM, awareness campaigns, and connected TV
• Develop and implement a comprehensive performance marketing strategy to drive customer acquisition
• Oversee multi-channel campaigns, including PPC, affiliate marketing, awareness campaigns, ABM, connected TV, social media, and paid ads, ensuring alignment with Filevine’s business objectives
• Set performance goals and KPIs for campaigns, ensuring continuous optimization to maximize ROI
• Manage all paid advertising efforts, including Google Ads, social media platforms, display networks, and programmatic channels
• Lead awareness campaigns to enhance brand visibility and consideration among target audiences
• Develop and execute ABM strategies to target high-value accounts and create opportunities
• Manage connected TV campaigns to reach new audiences and increase brand awareness
• Build and maintain affiliate advertising partnerships, optimizing performance and driving mutual success
• Monitor and analyze campaign performance metrics to identify opportunities for improvement
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to enhance effectiveness
• Collaborate with the analytics team to ensure accurate tracking, reporting, and attribution for all campaigns
• Partner with content, creative, and product marketing teams to develop compelling assets for campaigns
• Collaborate with sales teams to align on ABM strategies and ensure lead quality
• Work with the finance team to manage budgets and forecast ROI for performance marketing efforts

Benefits

• Medical, Dental, & Vision Insurance
• Competitive & Fair Pay
• Short & long-term disability
• Maternity & Paternity leave
• Centrally located open office in Sugar House
• Company swag that will make your friends envious
• Opportunity to make an impact on Day 1