Who We Are
Truly Dental is a modern dental care provider focused on delivering high-quality, patient-centred treatments through a network of clinics in Ireland. The organisation combines advanced dental technology with a strong focus on patient experience, making dental care more accessible, efficient, and comfortable.
Fast FactsBased on publicly available information from the organisation:
- Network of dental clinics across Ireland
- Comprehensive dental services, including implants, orthodontics, and cosmetic dentistry
- Patient-centred model focused on accessible, modern dental care
- Rapidly growing clinic network supporting improved oral health
- Purpose of the Role
- The Digital Marketer will support the execution and optimisation of digital marketing initiatives that drive patient acquisition, engagement, and retention.
- The role plays a key part in managing digital communications, campaigns, and performance analytics across multiple platforms.
Key Responsibilities
- Email Marketing
- Create and manage email campaigns and newsletters.
- Build automated email journeys such as welcome emails, appointment confirmations, and treatment follow-ups.
- Segment patient databases to deliver targeted and relevant communications.
- Analyse campaign performance to improve open rates, engagement, and conversions.
- Website Management
- Update website content, landing pages, and campaign pages.
- Ensure website information remains accurate, relevant, and optimised.
- Collaborate with designers and developers to improve user experience and conversion performance.
- Digital Campaigns
- Support marketing initiatives such as: Implant Days, Invisalign promotions, New clinic launches, Seasonal marketing campaigns
- Assist with planning and executing digital promotions.
- Digital Advertising
- Support paid advertising campaigns across platforms such as Google Ads and Meta.
- Monitor performance and suggest optimisation strategies.
- Analytics & Reporting
- Track digital marketing performance across channels.
- Analyse key metrics such as website traffic, conversions, and appointment bookings.
- Generate insights and recommendations to improve marketing effectiveness.
- CRM & Marketing Systems
- Manage marketing and communication platforms such as Mailchimp, HubSpot, Dentally, or similar systems.
- Ensure patient communication journeys are properly configured and functioning.
Requirements
Competencies
- Education
- Bachelor's degree in Marketing, Communications, Business or a related field is preferred.
- Experience
- Minimum 2+ years of experience in digital marketing roles.
- Experience executing email marketing and digital campaigns.
- Knowledge &
Technical Skills
- Experience with email marketing platforms such as Mailchimp, HubSpot or Salesforce. Familiarity with Google Analytics and digital advertising platforms.
- Understanding of CRM systems and marketing automation tools.
- Experience managing website content and digital campaign assets.
Competencies
- Strong organisational and project management skills.
- Excellent written communication skills.
- Data-driven mindset with strong analytical capabilities.
- Proactive attitude and problem-solving ability.
- Ability to work collaboratively with cross-functional teams.
- Important Details Before Applying
- Reporting line: Marketing Team / Marketing Manager
- Work model: To be confirmed (likely hybrid or on-site depending on clinic operations)
- Location: Ireland
