Nofence is a Norwegian scale up who has built the world’s first virtual fencing solution for livestock. As we aim to revolutionize livestock management we will need top-notch competence in our Growth Team, and we are now looking for a Growth Manager. Elevate your career with us and be at the forefront of innovation in agricultural technology!
About The Role
Growth Marketing is a highly technical and strategic role responsible for the end-to-end digital customer journey. You will orchestrate the global "Growth Stack", combining AI-driven performance marketing, automated CRM lifecycles, champion growth products and advanced analytics.
Key Responsibilities
- Data driven experimentation
- The core of the role is running a high-tempo "experimentation engine." You aren't just launching campaigns; you are testing hypotheses.A/B Testing: Testing landing pages, email copy, and pricing structures.
- Funnel Analysis: Identifying exactly where potential customers "drop off" (e.g., they sign up for a demo but never attend).
- Lead Generation & Acquisition
- Manage and develop growth products: Be the champion of key growth products such as referral programs, lead generator programs etc.
- Performance Marketing: Managing paid spend on platforms like Meta and google Ads.
- Inbound Strategy: Collaborating with the creative studio to create "lead magnets". Analyze which visual hooks and narratives are converting and provide data-backed briefs for new asset iterations.
- Outbound Automation: Setting up automated sequences to warm up cold prospects before they hit a salesperson’s desk.AI Orchestration: Manage and steer automated bidding and targeting systems across Meta, Google, and emerging AI search engines (Perplexity/ChatGPT).
- Global Budget Stewardship: Dynamically allocate a multi million global budget across Norway, UK, US, and Spain based on real-time performance and regional priorities.
- Growth Automation
- Nurture Architecture: Build and optimize automated email/SMS "nurture loops" in the CRM (e.g., HubSpot) to move leads from initial interest to collar installation.
- Lead Scoring & Routing: Develop models to identify high-intent prospects and trigger the correct "hand-off" to local sales or marketing teams.
- Customer Retention: Implement automated check-ins and referral programs to turn existing users into brand advocates.
- Analytics & Data Integrity
- The "Source of Truth": Own the marketing attribution model.
- Implement server-side tracking and Conversion APIs to ensure data accuracy in a cookieless environment.
- Performance Reporting: Maintain automated dashboards for leadership, focusing on North Star metrics: CAC (Customer Acquisition Cost), LTV (Lifetime Value), and Payback Periods.
- Attribution: Determining which channels (LinkedIn, SEO, Webinars) actually drive high-quality leads, not just clicks.
About You
The right candidate is preferred to have the following qualifications:
Minimum 5 years in Growth, Performance Marketing, and/or Marketing Operations.
Proven growth- or product management experience from a scale-up in international B2B, IoT, Ag-tech, or SaaS company.
Budget Management: Experience managing multi-million NOK spends across diverse geographies and channels.
Tech Stack Mastery: Expert-level knowledge of CRM systems (HubSpot/Salesforce) and Analytics tools (GA4, Looker, or Segment). Experience with developing attribution models.AI native: You are up to date on the latest tools and trends on AI within growth, marketing and sales, AEO and optimization experience is a plus.
Core
Competencies
- Full-Stack Thinking: You see the "plumbing" (data/API), the "math" (ROI/CAC), and the "magic" (creative hooks) as one single system.
- Analytical Rigor: You are obsessed with clean data and finding the "why" behind the numbers.
- Technical Agility: You are comfortable working with developers on tracking implementations while also being able to write compelling technical briefs for creators.
- Autonomous & Proactive: You thrive in an environment of "local ownership" and high-pace execution.
- About Nofence
- Managing livestock has always been a challenge.
- Humanity has tried everything from herding with dogs to walling the animals in with barbed wire, electric, and wooden fences, but these are costly and time-consuming solutions and often in conflict with the local wildlife.
- It has also left vast areas of potential pasture overgrown and underutilized.
- Until now.
- Enter virtual fences.
- What started as a small group of farmers and engineers with a big idea has become Nofence – the world’s first virtual fencing solution for livestock.
- Curious about how it works?
- Find out more here.
- About The Application
- Are you ready to change pasture?
- Just like the soil needs a balanced diversity of nutrients to thrive, a company needs a diversity of hearts and minds.
- We are an equal opportunity employer!
- We will evaluate candidates continuously.
- If you have any questions about Nofence or regarding the application, please reach out to Håkan Skyttmo at skyttmo@nofence.com
- Nofence is proud to have built the world’s first virtual fence for livestock.
- Our product represents the beginning of a tremendous shift in farming towards a sustainable future for agriculture.
- Make an impact and join us in building technology that creates a positive difference for animals, farmers and the environment.
