Communication and Digital Marketing Manager

Who are we?

We are an expanding FMCG company with headquarter in Japan and other sister companies in Asia focusing on personal care and household categories. We are now looking for a candidate with concrete and strong experience in communication and storytelling to support the sustained growth of the company.

YOUR ROLE

The Communication Manager will play a key role in converting consumers’ insights to product stories and induce consumers’ engagement. Reporting to the General Marketing Manager, this role will lead both the strategic and operational execution of communication across all platforms.

The ideal candidate combines a deep understanding of performance optimization with strong creative instincts for content marketing that elevates product storytelling while maximizing ROI.

YOUR RESPONSIBILITIES

Integrated Media Planning/ Engagement Content Strategy/ ROI Optimization

1. Integrated Media Planning

• Budget allocation and resources management of integrated media campaigns to achieve company objectives.
• Develop and execute integrated media campaigns that connect the “engagement content” to different touchpoints of consumers.
• Lead the integrated campaigns and monitor the sales performance, ensure efficient use of resources.

2. Engagement Content Strategy

• Design content journeys from consumer insights to awareness, engagement, and retention.
• Collaborate with product teams to embed content into consumers touchpoints.
• Coordinates with agency for creation and production.
• SEO/GEO content creation and execution.

3. Performance & Analytics, Maximize ROI

• Define and track KPIs for content engagement, conversion, and retention.
• Analyze effectiveness and optimize content and media strategies.
• Stay informed on emerging technologies (e.g. AI) that enhance content targeting and automation.

Qualifications & requirements

• Degree holder in Marketing, Communications, Digital Media, or related field.
• Minimum 10 years of experience in communications/ advertising, content strategy, digital marketing. For candidates with more extensive experience, the position may be designated as Senior Communication and Digital Marketing Manager.
• Experience in designing integrated campaigns across digital and offline platforms.
• Excellent writing, storytelling, and editorial skills.
• Familiarity with FMCG, healthcare or wellness industries is a plus.
• Analytical mindset with an ability to translate data into actionable insights.
• Strategic and creative thinking.

We offer 5-day work, year-end double pay and medical insurance. Interest candidates please send your full resume with present and expected salary to to the Human Resources Department via 'Quick Apply". For the details of company, please visit our webpage: http://www.lioncorphk.com.

All information received will be treated in strict confidential and only for employment-related purpose. All information received will be treated in strict confidential and only for employment-related purpose.