F&B, marketing, branding, trade marketing, Your CompanyA leading FMCG group in Hong Kong with a strong market presence and well-established consumer portfolio is seeking a Senior Marketing Manager to join their team. The organisation is known for its innovative approach to business, leveraging both online and offline channels to drive growth.
With a people-centric culture, they emphasise collaboration, continuous development, and delivering high-quality products to consumers across the region.
Your Role
As a key member of the leadership team, you will take charge of the overall marketing strategy in Hong Kong, driving brand development, customer engagement, and commercial performance.
Your Role
- Formulate and implement holistic marketing strategies to strengthen brand positioning and market visibility
- Lead integrated marketing campaigns across ATL, BTL, digital, CRM, trade marketing, and PR channels
- Analyse market dynamics and consumer behaviour to uncover growth opportunities and expand product offerings
- Oversee new product initiatives and bring innovative concepts to market
- Collaborate closely with internal teams and regional stakeholders to ensure alignment and effective execution
- Manage marketing budgets with a focus on optimisation and measurable return on investment
- Guide and develop a high-performing marketing team to achieve business objectives What you'll need to succeed
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- At least 10 years of comprehensive marketing experience, with a minimum of 8 years in a leadership capacity
- Solid exposure to FMCG, beverage, or retail environments is highly advantageous.
- Proven track record in driving brand growth through both traditional and digital channels
- Strong analytical mindset with the ability to translate insights into actionable strategies
- Excellent stakeholder management, communication, and leadership skills
- Highly organised, proactive, and able to work effectively in a fast-paced environment.
- Fluency in English and Chinese (spoken and written)
- Proficiency in Microsoft Office applications What you'll get in return
- Opportunities for career progression and professional development
- Comprehensive medical and life insurance coverage, including family members
- Competitive pension scheme
- Generous leave entitlements including marriage, maternity, and paternity leave
- Employee-exclusive discounts and staff offers
- Allowances and additional benefits to support daily work life
- A dynamic and supportive team environment that encourages growth and innovation
- If you are interested in this opportunity, please send your CV to Iris.huang@hays.com.hk. Only shortlisted candidates will be contacted.
