Growth & Digital Marketing Manager

The Opportunity

We're a fast-scaling premium recovery brand looking for a commercially driven Growth & Digital Marketing Manager to own digital performance, customer acquisition, and funnel optimisation. This is a founder-facing role with real commercial accountability, direct access to leadership, and a clear pathway to Marketing Director within 12-24 months. You'll help build the engine that drives our global expansion.

What's in it for you

Direct access to the founder Real ownership of CPA, AOV, revenue and profitability Opportunity to build an internal team Hybrid structure (3 days office / 2 days remote) High-growth, fast-paced environment No corporate politics Rapid progression

Key Responsibilities

• Agency & Paid Media Oversight: Lead and challenge external agencies (Google, Meta, SEO). Conduct weekly performance reviews (CPA, ROAS, spend allocation, testing cadence). Identify inefficiencies and eliminate wasted budget.
• Maintain a clear performance dashboard.
• Conversion & Funnel Ownership: Own CRO and optimise the full customer journey.
• Identify drop-offs, AOV leakage, and landing page weaknesses.
• Brief developers and designers to implement improvements.
• Content & Growth Initiatives: Oversee social content direction and creative ideas.
• Manage UGC creators and influencers.
• Support B2B lead generation (LinkedIn, events, partnerships). Qualify inbound leads via social and messaging platforms.
• Founder Support: Translate data into decisions.
• Clearly communicate what to scale, optimise, or stop.

Who You Are

• 3-6 years in growth or performance marketing.
• Experience managing agencies (not just working inside one). Comfortable in Google Ads, Meta Ads, GA4, Shopify.
• Strong grasp of CPA, ROAS, AOV and profitability drivers.
• Commercially sharp, proactive, and ready to grow fast.
• This role scales with the business.
• If you want ownership, impact, and speed - this is it. Salt is acting as an Employment Agency in relation to this vacancy.