Job Purpose
Lead our student acquisition function by managing admissions conversion teams, driving marketing and lead generation, expanding regional and international recruitment channels, and achieving enrollment targets in a highly cost-effective manner.
This role is responsible for building pipeline, converting inquiries into enrollments, optimizing spend, and ensuring profitable growth.
Key Responsibilities
- Admissions Leadership & Conversion Management
- Lead and manage the admissions / counseling team responsible for converting inquiries into enrollments
- Set daily, weekly, and monthly targets for counselors / admissions executives
- Monitor inquiry response times, follow-up discipline, conversion ratios, and productivity
- Train team on objection handling, consultative selling, and closing techniques
- Ensure every inquiry is tracked and nurtured through CRM
Direct Student Conversions
- Personally handle high-value, complex, escalated, VIP, or strategic prospective students whenever required
- Conduct consultations with students and parents for premium conversion opportunities
- Support team in closing difficult cases
- Marketing & Lead Generation
- Own monthly qualified lead generation targets
- Plan and execute cost-effective digital marketing campaigns with internal/external vendors
- Create creative campaigns for each intake cycle across Meta, Google, LinkedIn, YouTube, email, WhatsApp, and events
- Generate leads through referrals, webinars, partnerships, roadshows, influencer collaborations, and community outreach
- Coordinate content such as testimonials, student success stories, reels, case studies, and brand campaigns
Cost Efficiency Responsibility
- Ensure all campaigns are optimized for best ROI
- Reduce wasteful spend and improve lead quality
- Track CPL (cost per lead), CAC (customer acquisition cost), and conversion efficiency
- Negotiate best rates with vendors, agencies, and partners
- International & Regional Student Recruitment Develop student pipelines from from respected countries.
Responsibilities
- Build country-wise acquisition plans
- Develop education consultant / agent / referral networks
- Customize campaigns and messaging for each market
- Identify high-potential communities and channels
- Partnerships & Business Development
- Build relationships with corporates, schools, colleges, universities, and training partners
- Develop B2B student sourcing channels
- Represent DIIB at expos, fairs, seminars, webinars, and networking events
- Reporting, Forecasting & Performance Management
- Maintain accurate CRM pipeline reports
- Submit daily inquiry and conversion dashboards
- Submit weekly campaign ROI reports
- Forecast monthly enrollments and revenue
- Present improvement plans where targets are missed
KPIs (Measured Monthly)
Admissions
- Number of enrollments
- Team conversion rate %
- Inquiry response SLA
- Revenue generated
Marketing
- Qualified leads generated
- Cost per lead
- Cost per enrollment
- Campaign ROI
Leadership
- Team productivity
- Follow-up compliance
- Training effectiveness
Cost Efficiency
- Budget adherence
- Vendor savings
- Profitable growth ratio
Ideal Candidate Profile
- 4+ years in admissions, student recruitment, growth, or education sales leadership
- Proven experience managing conversion teams
- Strong marketing and lead generation understanding
- Strong closer who can personally convert premium leads
- Commercial mindset with cost-conscious execution
- Excellent communication skills
- UAE / GCC experience preferred
Compensation Structure
Variable Incentives
Enrollment Incentives
- 1–5 enrollments = AED 500 each
- 6–10 enrollments = AED 750 each
- 11+ enrollments = AED 1,000 each
Team Achievement Bonus
If monthly admissions target + CPL target achieved: AED 2,000 bonus
Pay: AED9,000.00 - AED10,000.00 per month
Work Location: In person
