We are looking for an Arabic speaking Digital Marketing Specialist is responsible for developing and executing online marketing strategies to promote a company's products or services, increase brand awareness, and drive online traffic and conversions.
DUTIES AND RESPONSIBILITIES
- Digital Strategy Development:
- Implement the comprehensive and creative digital marketing strategies that includes SEO, performance marketing, applications, website, and other digital channels.
- Align marketing efforts with overall marketing and business objectives.
- Search Engine Optimization (SEO):
- Implement SEO strategies to improve the website's visibility and ranking in search engine results.
- This includes keyword research, on-page optimization, meta tags, image optimization, and link building to increase organic traffic.
- Develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other multimedia content.
- Regularly monitor, analyze, and suggest recommendations when and if required for a more efficient and updated approach for the overall strategy.
- Performance Marketing:
- Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on various platforms such as Google Ads, social media ads, display networks, etc.
- Regularly monitor ad performance, optimize targeting, and budget allocation to maximize ROI.Analyze the performance of all digital ads to ensure they are well-optimized and we stay ahead of the competition to achieve maximum results.
- Ensure to optimize ads accordingly to lower overall costs such as CPL (Cost-Per-Lead)
- Analytics and Reporting:
- Utilize tools like Google Analytics and other analytics platforms to analyze website traffic, user behavior, and campaign performance.
- Prepare and submit regular reports with actionable insights and make data-driven recommendations to optimize digital marketing efforts.
- Marketing Automation:
- Utilize marketing automation tools to nurture leads and automate marketing processes.
- Budget Management: Develop and manage digital marketing budgets.
- Allocate resources effectively across different channels and campaigns.
- Monitor expenses and ensure campaigns are cost-effective.3rd Party Agencies Management
- Manage and monitor 3rd party agencies’ performance and ensure set KPIs and deliverables are met.
- Market Research: Stay updated with digital marketing trends, tools, and best practices.
- Conduct market research to identify opportunities, industry benchmarks, and emerging technologies.
- Consistently and regularly research and analyze competitors online to ensure our strategies are always updated.
- Website Management: Ensure the website is user-friendly, up-to-date, and search engine optimized (SEO).
- Monitor and optimize website loading speed, responsiveness, and overall performance
- Ensure the website is up to date with the latest design trends, technologies, and user expectations.
- Collaborate with web developers to implement necessary changes and improvements.
- Coordinate with internal IT department.
