Digital Marketing Specialist

• Digital Marketing Specialist B2B & B2C Location
• Tokyo
• Work Condition
• Hybrid

About the company

Our client a leading EdTech and HR development company that provides digital learning, leadership development, and organizational growth solutions. They support both individual professionals and enterprise clients through business schools, executive education, digital learning platforms, and organizational development solutions.

They are looking for a digital marketing specialist to help drive growth across both corporate and consumer-facing education businesses.

They welcome candidates from both B2B and B2C marketing backgrounds who enjoy solving ambiguous challenges and driving growth through data-driven marketing.

This role offers the opportunity to work across a wide range of marketing initiatives — from digital advertising, campaign planning, content marketing, webinars/events, CRM and email marketing, to landing page optimization, analytics, and cross-functional growth projects.

You will collaborate with internal stakeholders across marketing, product, web, sales, PR, and external agency partners to plan, execute, analyze, and continuously improve marketing initiatives that create meaningful business impact.

What You’ll Do:

• Planning and executing digital marketing campaigns across Google, Meta, YouTube, Yahoo, and other platforms
• Managing online and offline advertising initiatives, including media, transportation, and branded campaigns
• Supporting webinars, seminars, events, and partnership projects from planning to execution
• Creating and optimizing landing pages, web forms, and customer journeys to improve conversion performance
• Developing CRM/email marketing strategies and customer engagement campaigns
• Conducting performance analysis using marketing and analytics tools and driving continuous optimization
• Collaborating with cross-functional teams
• Managing relationships with agencies and external business partners
• Reporting insights and recommendations to stakeholders and leadership teams
• Ideal candidates may have experience in:
• Digital marketing and performance marketing
• Brand marketing or integrated campaigns
• CRM/email marketing
• Media planning and advertising operations
• Growth marketing and customer acquisition
• Cross-functional project management
• Agency-side or in-house marketing roles