Content Marketing Manager | London, UK

Content Marketing Manager

Ref: 45381

We are working with a leading global asset manager to appoint a Content Marketing Manager within its retail marketing function. The business has a strong UK presence and is investing further developing accessible, engaging investment content for a B2B audience.

This role sits within a high-performing marketing team and is focused on creating compelling content for retail investors across multiple channels. You will play a key role in bringing the brand to life, supporting customer engagement and underpinning commercial growth across key product areas.

This opportunity would suit an capable content professional with a background in financial services who is looking to take ownership of end-to-end content delivery, working closely with marketing, product and compliance teams in a highly collaborative environment.

The successful candidate will be involved in

• Creating engaging, customer-focused content across digital, print and campaign channels to support retail investment products
• Translating complex investment concepts into clear, accessible messaging for end investors
• Driving the development of multi-channel campaigns, working closely with marketing and design teams
• Taking ownership of content planning through a structured editorial calendar
• Producing a range of formats including articles, guides, presentations and social content
• Ensuring brand tone and messaging are consistently applied across all communications
• Partnering with internal stakeholders to deliver content aligned to product strategy and commercial objectives
• Managing content approval processes, ensuring all materials meet regulatory and compliance standards
• Analysing engagement metrics and performance data to refine content strategy and improve outcomes
• Bringing fresh ideas and creative thinking to enhance customer engagement and campaign effectiveness

The ideal candidate should have

• Experience in content marketing or communications within asset management, financial services, or a related industry
• Strong understanding of retail investment products and the UK regulatory environment
• Proven ability to create high-quality content across multiple channels and formats
• Excellent written communication skills with a clear, engaging and adaptable style
• Experience working with compliance frameworks for customer-facing materials
• Strong stakeholder management skills and the ability to collaborate cross-functionally
• Highly organised with the ability to manage multiple deadlines and competing priorities
• A proactive and creative mindset, with a strong focus on delivering impact
• Familiarity with digital platforms and content performance analytics tools is advantageous

For more information on this role, please apply here or email Chris at Christopher.rolfe@bruinfinancial.com.

Bruin recognises the positive value of diversity, and aims to promote equality and challenge unfair discrimination. As a champion of equal opportunity employment we welcome applications from all suitably qualified persons - men and women, people of all ages, sexual orientations, nationalities, religions and beliefs.

We particularly encourage applications from women, disabled, and Black, Asian and minority ethnic candidates as these groups are underrepresented throughout the financial services industry. Our clients work with us because they value a diverse workforce, and subscribe to our shared principle that all appointments are made on merit and that ability to perform the job will be the primary consideration.