Social & Influencer Marketing Manager (Growth & Content)DXB Perfume – UK
Role Overview
We are looking for a Social & Influencer Marketing Manager to drive both content performance and creator partnerships as one unified growth engine.
- This is a hands-on, execution-driven role for someone who understands that today:social builds attentioninfluencers build trusttogether they drive sales
- You will be responsible for making DXB visible, relevant, and converting across platforms.
- What You’ll Do
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- Social Media Growth & Execution
- Execute a trend-led social strategy across TikTok, Instagram & emerging platforms
- Create and publish high-performing content (Reels, TikToks, Stories, Lives)
- React quickly to trends, viral formats, and cultural moments
- Support in shaping DXB’s tone of voice online
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- Content Creation & Community Management
- Produce viral-first, engaging content (video-first priority)
- Manage day-to-day posting, comments, DMs, and community engagement
- Build a strong, active audience — not just passive followers
- Ensure consistent presence and share of voice
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- Influencer & Creator Management
- Identify, source, and onboard relevant influencers (micro to macro)
- Manage relationships end-to-end:outreachnegotiationbriefingfollow-up
- Coordinate product seeding, PR boxes, and collaborations
- Support influencer campaigns for launches, events, and activations
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- Campaign & Launch Support
- Execute social + influencer support for:product launchesretail activationskey campaigns (Ramadan, Eid, sales moments)
- Ensure all campaigns are amplified across social and creators
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- Performance Tracking & Optimisation
- Track and report on key KPIs:engagementreachfollower growthinfluencer performance
- Monitor content performance and optimise weekly
- Identify what works and scale it quickly
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- Trends & Innovation
- Stay on top of TikTok, Instagram, and influencer trends
- Suggest new content formats, creators, and ideas
- Bring fresh, culturally relevant ideas to the team What We’re Looking For 3–5 years experience in social media and/or influencer marketing
- Strong understanding of TikTok & Instagram
- Experience working with influencers and managing campaigns
- Creative mindset with a strong eye for content
- Organized and able to manage multiple campaigns
- Data-driven and performance-focused
- Comfortable in a fast-paced, execution-heavy environment KPIsFollower growth
- Engagement rate (comments, shares, saves)
- Content reach & performance
- Influencer campaign results (traffic, engagement)
- Contribution to traffic and sales Why This Role
- This role is key to making DXB:Visible (through social)
- Credible (through influencers)
- Performing (through conversion) You won’t just post content, you’ll help drive growth.
