🎯 About the Role
We’re looking for a Content Marketer (Hands-on) who enjoys both thinking and creating.
You will own the full content process end-to-end, from planning ideas and storytelling, to filming and editing, to posting and improving performance.
This role combines content strategy, brand storytelling, and execution, and plays a key role in shaping how our brands show up across platforms.
This is a hands-on role. You are expected to strategise, create, and execute.
🔑 Key Responsibilities
🎯 Content Strategy & Planning
- Plan content ideas, angles, and storytelling across brands
- Decide hooks, formats, and messaging
- Align content with campaigns and brand direction
📹 Filming & Content Creation (Core)
- Film short-form content (Reels, TikTok)
- Be actively involved in shoots and on-ground execution
- Direct framing, pacing, and delivery
✂️ Editing & Production
- Edit videos
- Ensure content is clear and engaging
- Maintain consistency in tone and style
📲 Posting & Execution
- Post content across platforms
- Ensure captions, hooks, and structure are complete
📊 Performance & Improvement
- Review content performance (views, retention, engagement)
- Identify patterns in what works and refine future content
- Continuously improve hooks, pacing, and storytelling
You should be comfortable taking content from
idea → execution → publishing → improvement
📊 KPIs
- Number of content pieces published weekly
- Views per content
- Retention rate
👤 Requirements
Experience & Skills
- Experience in content creation, marketing, or media
- Ability to execute content consistently
- Understanding of social platforms, hooks, storytelling, and audience behaviour
- Able to identify what works and improve content over time
Mindset
- Hands-on and execution-focused
- Comfortable moving fast and iterating
- Takes ownership of output
- Open to feedback and continuous improvement
You Are
- Comfortable being involved in shoots
- Hands-on with filming and editing content
- Willing to test, learn, and refine ideas over time
Additional Requirements
- Strong proficiency in both English and Chinese (spoken and written)
- Comfortable appearing on camera or directing on-camera content
- Experience in beauty, wellness, or lifestyle content is a plus
🎯 Performance Expectations
- Consistent content output on a weekly basis
- Content improves in quality and engagement over time
- Able to contribute to both brand growth and overall performance
- Fast learning and iteration cycles
🚀 Why Join Us
- High ownership — your work directly shapes how our brands grow
- Opportunity to build content that is both meaningful and effective
- Work closely with founders and contribute to real business outcomes
