To be part of a team to lead the governance and transformation of RWS’s in-resort media (IRM) ecosystem, and which shapes the brand strategy for the waterfront experience. This role helps bring together communication platforms to strengthen guest engagement, RWS storytelling, and create commercial impact.
The candidate will elevate in-resort media from a placement-based function into a strategic brand and experience engine.
Key Responsibilities
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- IRM Strategy & Platform Ownership
- Own and define the end-to-end IRM strategy across all physical and digital touchpoints (IPTV, screens, lightboxes, etc.)
- Establish clear channel hierarchy, storytelling logic, and content governance framework
- Drive clutter reduction and prioritisation models to ensure brand clarity and premium guest experience
- Integrate IRM into broader brand, campaign, and experience strategy
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- Brand Expression Across the Waterfront
- Develop and implement brand-focused strategies to ensure consistent and impactful brand expression across waterfront environments
- Translate brand principles into spatial storytelling and guest-facing narratives that strengthen brand presence
- Ensure consistent brand expression across environments and touchpoints
- Champion brand consistency and quality at physical touchpoints, ensuring alignment with overall brand standards
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- Transformation & New Ways of Working
- Redesign workflows to shift team away from manual coordination to system-led execution
- Introduce and operationalise tools, templates, and governance frameworks for IRM planning and rollout
- Improve decision-making clarity Enable the team to focus on strategy, systems, and experience design vs. trafficking and coordination
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- Demand Management
- Manage IRM demand intake, prioritisation, and allocation
- Align content needs with strategic priorities
- Resolve competing demands through clear governance and value-based prioritization
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- Performance & Continuous Optimisation
- Establish measurement frameworks across:
- Utilisation
- Effectiveness of placements
- Guest engagement
- Drive continuous optimisation of IRM as a dynamic, data-informed platform
- Key Skillsets & Capabilities
- Good thinker with experience in channel planning, media systems or platform governance
- Strong understanding of experience design and spatial branding
- Ability to design and implement systems, frameworks, and scalable processes
- Strong judgment in high-demand, multi-BU environments
- Comfortable driving organisational change and transformation initiatives
- Experience leveraging tools / AI / automation to enhance productivity and decision-making
- Profile7-10 years’ experience in media strategy, brand platforms, or experience design
- Proven ability to move from execution to systems-led thinking
- Experience in integrated environments (hospitality, retail, destinations, large campuses) preferred
