Content Manager

About BarterBarter is a creator marketing platform that connects brands with content creators through product-for-content collaborations. Instead of paying high upfront fees, brands exchange their product or service for authentic UGC-style content published on TikTok and Instagram.

The result is a scalable, cost-efficient way to generate creator content and social proof without the operational complexity of traditional influencer marketing.

Barter is headquartered in Amsterdam and currently active in the Netherlands, Germany, and Belgium, with the United Kingdom and France launching in 2026. The team is approximately 40 people and growing. The company moves fast, operates with direct communication, and gives people real ownership from day one.

Values: Growth, Fun, Impact, Reliability.

Purpose of the RoleThe Content Manager is responsible for developing and managing all content distributed across Barter's channels. Working closely with the Community Manager and the Head of Product, the role spans video, photography, design, and written content for both internal and external audiences.

The Content Manager actively contributes to Barter's social media strategy, manages day-to-day channel operations, and generates ideas that strengthen and enrich the brand.

Core Responsibilities

• Content Development
• Develop and manage diverse content formats (video, photography, design, written copy) across internal and external channels.
• Contribute to the social media strategy and generate innovative ideas to grow and enrich the Barter brand.
• Maintain consistent brand identity and uphold brand integrity across all content produced.
• Create and manage User-Generated Content (UGC) briefs and campaigns in collaboration with creators.
• Channel Management
• Manage Barter's social media channels day-to-day, including scheduling, publishing, and monitoring.
• Support the Community Manager on content calendar execution across markets.
• Adapt content for multiple markets and formats as the platform expands internationally.
• Desired Knowledge and Experience
• Minimum 3 years of experience in content marketing.
• Demonstrated experience creating and managing User-Generated Content (UGC).
• Excellent command of both Dutch and English.
• Strong skills in developing creative marketing campaigns across formats.
• Flexible mindset and ability to operate in a fast-moving environment.

Affinity with creators and influencers is an advantage.

Experience in a startup or scale-up environment is an advantage.

Who You Are

• You thrive in execution mode: you take a brief and turn it into output without needing hand-holding.
• You have a strong creative eye and a sharp sense of what makes content perform.
• You are organised and reliable, managing multiple formats and deadlines in parallel.
• You are comfortable with ambiguity and bring structure to unstructured situations.
• You are aligned with Barter's values: Growth, Fun, Impact, and Reliability.
• Decision-Making Scope
• Autonomy over content execution within briefs set by the Community Manager.
• Creative decisions on format, copy, and visual execution within brand guidelines.
• Escalation to the Community Manager for strategic direction or cross-channel implications.
• Success Indicators
• Quality and consistency of content produced across channels and markets.
• Timely delivery against the content calendar.
• Contribution to brand engagement and community growth metrics.
• Volume and quality of UGC assets produced and activated.