Specialist Content Strategy CK EMEA

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The Team

Within the eCommerce team, our mission is to drive a commercially focused strategy with a strong emphasis on product, trading, and business growth to elevate online performance. The Digital Merchandising team serves as the backbone of eCommerce, leading site merchandising, content, and product launches to achieve sales and conversion targets, as well as operational excellence.

The team works closely with the broader CK teams to ensure strategic alignment and drive commercial performance. As a key member of the team, this role plays a significant part in the department’s overall success and strategic growth.

The Position

The Specialist Content Strategy at Calvin Klein Europe is responsible for leading the campaign content briefing process within the e-commerce department. You will develop and manage the seasonal onsite go-to-market content strategy and calendar, ensuring alignment across site merchandising and marketing channels.

Working closely with the Junior Specialist/Coordinator, you will ensure creative assets and user journeys are briefed accurately, delivered on time, and meet specifications. Using investment, sales, and conversion rate data, you will define content needs and provide strategic input to guide creative development.

This role requires high-level coordination across internal teams (e-commerce, marketing, creative) and external partners to ensure seamless execution of seasonal and sale campaigns.

Own and manage the seasonal go-to-market onsite campaign strategy and calendar, aligning with site merchandising and all relevant marketing channels. Brief content requirements into the Marketing team, supported by data and insights to guide creative development.

Oversee the briefing of site journeys and campaign assets to the in-house copywriter and designer (and UX where relevant), with support from the Junior Specialist/Coordinator, ensuring timely and spec-compliant delivery. Support and manage the Junior Specialist/Coordinator, providing guidance and overseeing their day-to-day responsibilities.

Project manage strategic and campaign-related briefings, ensuring clear communication and timely execution across teams. Analyse campaign performance on-site and coordinate post-campaign analysis across teams to gather insights and inform future content strategy.

Manage the relationship with the translation agency, including organizing annual quality reviews and workshops to ensure translated copy reflects the Calvin Klein tone of voice. Serve as a key liaison across the e-commerce and marketing departments, acting as the central point of contact for campaign content execution.

The Ideal Candidate

• Minimum 3-5 years’ experience in digital content marketing.
• Experience in working in the fashion industry or in a creative industry.
• Excellent statistical analysis skills and proficiency with data analysis platforms (we use Adobe Analytics and Content
• Square). Deep knowledge of the e-commerce environment and the role of content in both driving commercial success and acting as a brand window.
• Excellent communication and relationship building skills.
• Able to drive conversations with internal stakeholders such as designers, CRO, UX, Site-Merchandising and Buying teams.
• A master at working under pressure: proven experience in managing multiple projects with multiple stakeholders at the same time.
• Drives projects forward and solves problems proactively.
• A team player, adaptable and thriving in a fast-paced environment.
• A strong interest in managing or some level of managerial experience.
• Your Wellbeing is Our Priority
• In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
• Check out our Amsterdam Campus here.
• About PVHWe are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.
• Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan.
• That’s the Power of Us, that’s the Power of PVH+.
• One of PVH’s greatest strengths is our people.
• Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.
• Learn more about Inclusion & Diversity at PVH here.PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law.
• In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.