Lumene Group’s vision is to be the number one beauty company from the Nordics, recognized for our leading work in circular beauty among a wide international consumer group. We are a pioneer in the circular economy and bringing the power of wild Nordic nature to the reach of all.
Lumene Group is the home of four Nordic beauty brands: LUMENE, CUTRIN, IDA WARG Beauty and PROMISE.We are now looking for a Global Social Media Manager to take our social presence to the next level and help us build a strong and engaged global community. This is a hands-on role for someone who lives and breathes social media — someone who loves storytelling and how to create content that connects with people.
The role is placed in our Stockholm office located at Hötorget, and you will be reporting to Global Marketing Director, LUMENE.
About the role
As Global Social Media Manager, you will take ownership of LUMENE’s global social media strategy across key platforms. Your role will be to develop and execute strategies that build our brand presence, grow and engage our communities, and share LUMENE’s beauty story through inspiring and consistent content.
Working closely with global and local teams, creatives, agencies, and creators, you will lead social-first storytelling from strategy to execution and help bring our Nordic beauty identity to life in ways that resonate with audiences worldwide.
Key responsibilities
- Own and develop LUMENE’s global social media strategy across key platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, etc.).
- Plan and manage the global social media content calendar in collaboration with Global Coms.
- Lead content creation together with internal teams, agencies, and creators — from idea to execution.
- Drive LUMENE’s influencer and UGC strategy, including talent sourcing, relationship management, and campaign execution.
- Additionally, you will manage and grow our global communities through active and engaging community management.
- You will monitor and analyze performance data to continuously optimize both content and strategy and ensure that LUMENE stays relevant by keeping up with trends, platform developments, and cultural moments.
- You have cross-functional collaboration with PR, e-commerce, and local teams to support integrated campaigns.
- You support local markets by providing guidelines, toolkits, and best practices to maintain brand consistency, as well as managing external partners, platforms, and social media tools.
- Does this sound like you?
- You are a creative storyteller with a genuine passion for beauty, skincare, and brands with purpose.
- Spotting what works on social media comes naturally —you know how to find and create content true to the brand that grabs attention and tells a story people remember.
- You are always keeping an eye on what is new and trending, and you use data to turn those insights into fresh ideas that drive stronger results.
- You are a clear communicator, enabling you to collaborate effectively across teams, functions, and markets.
- Proactive and motivated, you like taking the lead and moving projects forward.
- Your curiosity and trend-awareness drive you to build meaningful engagement within relevant communities, making you excited to connect culture and creativity in everything you do.
- What we believe you have
- A couple of years’ experience working with social media, content creation, or digital brand communication, either in-house or at an agency.
- Experience working within beauty or lifestyle is a plus.
- Proven track record of growing social media channels and building engaged communities.
- Hands-on experience creating, editing, and publishing social media content.A strong understanding of platform-specific formats, audience behavior, and what drives performance.
- Experience working with influencers and creators, including UGC programs.
- Experience using analytics and reporting to measure success and optimize social media activity.
- Ability to accelerate social channel growth with paid media
- Fluency in English, both written and spoken.
- Fluency in Swedish is a plus.
- What we offer you
- A possibility to shape your own, diverse role while being an important part of a fun and relaxed, highly competent team full of can-do-attitude.
- With our current hybrid work model, you will have the flexibility to work in the office a few days a week, while also enjoying the comfort of working remotely on the other days.
- We offer various benefits to support your well-being and work-life balance, including access to the mental well-being service Auntie and a wellness benefit through Epassi.
- The time spent together is valuable for us, and we regularly organize company and team-building activities to promote strong relationships and innovative thinking.
- And last, but not least - if you love our products as much as we do, you might want to know that our employees can buy our products at reduced prices.
- More information
- If this position sounds like something to you - please do not hesitate to submit your application and CV through our recruitment system!
- We will conduct interviews on an ongoing basis as applications are received.
- If you are interested in learning more about the position, please reach out to John Hermansson, via email to john.hermansson@idawargbeauty.se.
Diversity and inclusion are an important part of all our work at Lumene Group. We want to invest in diverse knowledge and wisdom because it adds value to our community and business. We thrive from diversity and welcome applicants of all genders, ages, ethnicities, abilities, beliefs, orientations, and backgrounds.
