Purpose of the Role:
This role is responsible for driving brand growth and consumer engagement through innovative, on-brand, and data-driven marketing strategies, ensuring seamless execution of omni-channel campaigns, strengthens brand equity and fosters meaningful connections with consumers, media partners and key opinion leaders.
Job Responsibilities
- Content & Campaign Development: Drive and develop innovative, engaging, and consumer-centric content that aligns with brand objectives and strategies.
- Omni-Channel Marketing: Formulate and execute 360-degree marketing campaigns with go-to-market strategies to accelerate brand and business growth.PR & Social Media Leadership: Lead the team in developing year-round PR, social media, and KOL strategies to maximize visibility and engagement.
- Partnership Management: Build and maintain strong relationships with media partners and KOLs to enhance brand presence.
- Agency Collaboration: Work closely with agencies to create compelling social and digital media content, overseeing production and execution.CRM & Customer Communications: Develop effective customer communication strategies via CRM campaigns, including email and SMS.Performance Analysis: Analyze and evaluate post-campaign performance using weekly/monthly marketing metrics to generate actionable insights.
Job Requirements
- Degree in Marketing, Business Management, or related disciplines.
- Minimum 5 years of experience in product marketing or agency roles; beauty industry background preferred.
- Passionate about Beauty/Luxury, with strong knowledge of digital platforms and emerging beauty trends.
- Strong relationship builder, self-motivated, and able to multitask in a fast-paced environment.
- Strong analytical mindset with good numerical sense.
- Excellent communication, presentation, and organizational skills.
- Proficiency in both written and spoken Chinese and English.
- Interested?
- Please apply with your latest resume stating your notice period, current and expected remuneration package.
- We regret that only shortlisted candidates will be contacted.
Shiseido Hong Kong is an Equal Opportunities Employer. All applications received will be treated in strict confidential and be used exclusively for employment purpose only.
