Responsible for planning and execution of paid digital campaigns, including identification of campaign insights and analytics, meeting performance marketing metrics, optimising conversion rates, maintaining and improving website content.
Responsibilities
- Design, plan, execute and monitor paid campaigns (e.g: Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics
- Conduct keyword research, audience segmentation, and budget planning for each campaign.
- Set up and manage tracking tools, conversion pixels, GTM, and analytics dashboards.
- Coordinate with internal and external stakeholders, including vendors and agencies, to ensure timely and high-quality deliverables.
- Maintain and update website content, ensuring it is user-friendly, SEO-optimized, and aligned with branding standards, adopting tools such as Adobe Experience Management for website performance and security optimization.
- Conduct thorough analysis of website, identifying areas for improvement and conversion rate optimization based on user behaviour, preferences and pain points
- Track and monitor existing pages for keyword ranking positions and collaborate with other stakeholders in optimizing content to increase organic search rankings.
- Work with multiple stakeholders and be able to deliver projects on time.
Job Requirements
- Min. 5 years of experience in performance marketing, business analytics, website optimisation
- At least 3 years of solid hands-on experience in performance marketing to manage and setup multiple Google Ads / Meta Ads accounts
- Strong understanding of PPC, retargeting, and funnel strategies.
- Strong knowledge of Web Analytic tools (Google Analytics) and tag management tool Google Tag Manager)
- Proven expertise in various Google Ads and Meta Ads Policies, suspension recovery of accounts and managing ad compliance.
- Knowledge and Experience with SEO is a plus
- Excellent written and verbal communication skills.
- Ability to manage multiple stakeholders professionally and in timely manner.
- Strong self-initiation and ownership is a must
- Detail-oriented with strong organisational skills.
- Proactive and able to manage multiple projects simultaneously
- Ability to work with tech team seamlessly and collaboratively
