Senior Manager, Performance Marketing

Join to apply for the Senior Manager, Performance Marketing role at Expedia Group . Base pay range $155,000.00/yr - $217,000.00/yr Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Were building a more open world.

Join us. Introduction to the team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency weve built in functional expertise.

Expedia Group is looking for an innovative problem-solver, that is detail oriented to elevate our channel performance management. Youll be familiar with marketing concepts, comfortable with common reporting platforms such as Tableau, able to dissect data in Excel to get to key performance drivers and thrive in a modern, complex cross-channel marketing environment.

The Senior Manager of Performance Marketing will be responsible for managing the P&L across both SEO/AEO search areas, for all retail brands around the world and across all lines of business such as hotel, flight or vacation rentals. They will work closely with Finance on developing accurate forecasts and managing investments.

With Competitive Intelligence, Analytics and other marketing channel teams to understand cross-channel SEO/AEO performance drivers, identify areas where we should be investing next and finally with our business partners on communicating performance regularly.

Theyll also manage a team of analysts concentrating on reporting, anomaly monitoring, and ad hoc analyses and will mentor them to identify risks and opportunities within the program.

In This Role, You Will Responsible for critical business reporting for the SEO/AEO P&L focused on the Expedia Group retail brands such as Expedia, Hotels.com and Vrbo Be the primary representative for the organic search marketing function in weekly, monthly and quarterly commercial meetings with senior members of the Marketing organization Lead a team of four performance marketing analysts Develop detailed financial forecasts with the support of the organic search and Finance teams Help develop business cases for incremental investments with support from Analytics, Finance and organic search teams Create insightful reporting in a timely and concise way that equips teams to make the right business decisions Distill complex, cross-channel marketing data in a simple and understandable way for a broader audience Experience And

Qualifications

• 6+ years of experience in a fast-paced and highly analytical commercial environment (investment banking, eCommerce, technology); consulting a plus Bachelors or Masters with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or related fields; or equivalent related professional experience;
• MBA a plus A strong understanding of digital marketing and optimization, and sophisticated, hands-on knowledge of growth marketing channels Creative problem-solving skills with the ability to tackle problems and build strategic frameworks and financial models A skilled people leader, passionate about developing talents Proficient in MS Excel; basic to intermediate SQL skills preferred; knowledge of Python or other data processing scripts a plus Familiarity with BI tools like Tableau Experience presenting complex content to varied, often senior, internal and external groups Highly collaborative individual with excellent interpersonal skills and ability to build relationships across functional areas and with all levels of management The total cash range for this position in Seattle is $155,000.00 to $217,000.
• 0. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
• Starting pay for this role will vary based on multiple factors, including location, available budget, and an individuals knowledge, skills, and experience.
• Pay ranges may be modified in the future.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employees passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.
• View our full list of benefits.
• Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
• We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
• Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, Cheap
• Tickets, Expedia Group Media Solutions, Expedia Local Expert, Car
• Rentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved.
• Trademarks and logos are the property of their respective owners.
• CST: 2029030-50 Seniority level Mid-Senior level Employment type Full-time

Job function

Management Industries Advertising Services Referrals increase your chances of interviewing at Expedia Group by 2x Get notified about new Performance Manager jobs in Seattle, WA. #J-18808-Ljbffr

Salary: USD 155000 - 217000 per year

Experience: 5 years required