PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATIONDrive digital activation planning for assigned categories across adidas.com and apps in Europe. Align seasonal calendars with input from global and local teams. Optimize the consumer journey to boost eCom sales, brand impact, and consumer engagement.
Help to achieve the eCom brand and commercial goals by driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention.
Deliver Experiences That ArePremium – Build desire for the brand and product.
Connected – Ensure seamless touchpoints across the digital ecosystem.
Personalized – Serve relevant, timely messages to each audience.
Key Responsibilities
- Plan and Align Seasonal Digital Activations: Translate global seasonal plans into localized digital activation strategies for assigned categories, maintaining and adapting calendars in coordination with Brand, eCom, and Newsroom teams.
- Drive Consumer Journey Excellence: Ensure cohesive, premium consumer experiences across adidas digital platforms by implementing campaign standards and optimizing journeys based on insights, KPIs, and stakeholder feedback.
- Collaborate Across Functions: Partner with cross-functional teams (e.g., eCom merchandising, product planning, media activation, content creation, membership) to ensure digital activations meet business goals and respond to market needs.
- Lead Campaign Implementation: Brief content teams, oversee execution of digital stories across .com and apps, and ensure alignment with media and social strategies, including support for Key Cities and in-season adjustments.
- Foster Optimization and Learning: Share campaign performance insights with global teams, support test-and-learn initiatives, and mentor junior team members while contributing to special projects and reactive marketing efforts.
- Support special projects as required.
- Based on business needs and consumer insight, on case by case basis play an active role in participating in prioritising and supporting the non-concept in-season Reactive Marketing activity and in-campaign Optimization agile process.
- Input optimal commercial consumer journey into Brand Comms media brief for assigned categories.
- Contribute to and have joint responsibility for the delivery of the adidas digital eco system commercial KPI’s for assigned categories.
- In collaboration with the Omnichannel team provide input to the End to End process and share digital learnings with the Global Digital teams.KEY RELATIONSHIPSGlobal and Europe Marketing (Business Units)
- Brand Activation (Media Activation, Digital Content, Consumer Engagement)eCom (UX, Merchandising, Supply Chain, Planning, Analytics)
- Global Digital (Planning, Activation, Calendar)
- Newsrooms
Knowledge, Skills And Abilities
- Understanding of go-to-market strategies
- Strong project and stakeholder management
- Understanding of digital KPIs and eCom business drivers
- Experience with email, display, and paid social tactics
- Familiarity with enterprise platforms and digital IT capabilities
- Clear communicator; confident in presentations (remote and in-person)
- Strategic thinker with ability to manage complexity and ambiguity
- Understanding of content delivery processes and consumer behaviour
- Thrives in High-Pressure Environments
- Resilient and Results-Driven Professional
- Fluent in English
- Requisite Education And Experience /
Minimum Qualifications
- College or university degree preferably in a Marketing discipline2 years + broad marketing/digital experienceadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
- We do not tolerate the harassment or discrimination toward any of our applicants or employees.
- We are an equal opportunity employer.
