User Growth Operations Manager (Creator & Performance Marketing) - Live Streaming

Location

Hong Kong (China)

Team

User ops

Employment Type

Regular

Job Code

A121442

Responsibilities

The Live Streaming User Growth team is dedicated to driving user acquisition and monetization for our overseas entertainment live streaming business. We focus on scaling new user growth, optimizing paying conversion, and building sustainable, ROI-driven growth engines across performance marketing channels and creator partnerships in international markets.

As part of our team, you will work at the intersection of user growth, marketing strategy, and creator ecosystem development to unlock the next wave of growth for our live streaming products.

Responsibilities

• Drive overseas user growth for entertainment live streaming, with a core focus on new user acquisition and paying conversion to grow paying user scale and paying revenue.
• Manage diversified growth channels by orchestrating performance marketing campaigns and creator partnerships to improve acquisition efficiency and ROI.
• Build and operate a global creator and KOL partnership ecosystem; develop collaboration frameworks, marketing playbooks, content optimization guidelines, and performance tracking mechanisms.
• Develop performance marketing strategies and budget allocation plans across channels based on platform traffic characteristics and user profiles; run A/B tests to continuously optimize creatives, targeting, and bidding to improve ROI and stabilize CAC.
• Build a cross-channel attribution and data monitoring system; track conversion funnels in real time and establish a channel quality evaluation framework.
• Identify user needs and behavioral patterns to design new user conversion strategies, and plan live streaming campaigns and operational activities that lift new user paying conversion efficiency.

Qualifications

Minimum Qualification(s)

• Bachelor’s degree or above, with experience in internet operations; background in live streaming, social, or entertainment products is preferred.
• Proficiency in English as a working language is required, given that this role partners with global teams, overseas creators, and regional channel partners on a daily basis.
• Demonstrated experience managing diversified user growth channels (e.g., performance marketing, creator partnerships) with the ability to integrate channels and design effective traffic and conversion funnels.
• Strong data analysis skills, with a clear sense of cost control and ROI ownership.
• Strong communication and cross-functional collaboration skills, with proven ability to drive projects with product, growth, and creator partner teams.

Preferred Qualification(s)

• Strong content sense and the ability to coach creators on producing authentic, high-engagement content for overseas social platforms.
• Track record of successful low-cost creator partnerships or breakout content cases on overseas social media.
• Hands-on experience running performance marketing campaigns for social or entertainment products.
• Familiarity with attribution methodologies and channel quality evaluation frameworks across performance and creator marketing channels.

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.