PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATIONDrive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance.
Key Responsibilities
- Strategy & Planning Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives.
- Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines.
- Own WHS marketing calendar planning and execution, integrating global campaigns, local priorities, and account-exclusive initiatives.
- Build structured activation roadmaps by channel and account to ensure focused execution on high-impact moments.
- Partnerships & Cross-functional Collaboration Build and maintain strong working relationships with key WHS partners (e.g., ABC Mart, Musinsa, Shoemaker, fashion & sports specialty retailers) and internal channel teams.
- Partner closely with CM and SPOMA teams to drive authentic brand endorsement through influencer and athlete seeding and incubation programs.
- Manage cross-functional collaboration with Brand Communication, Retail Marketing, VM, Digital Activation, and Culture Marketing to deliver fully integrated activations.
- WHS Channel Marketing Execution Plan and execute content creation, localization, events, product launches, and trade marketing activities across WHS accounts.
- Ensure all activations are executed consistently in line with global and local brand guidelines.
- Work in close partnership with RMK and VM teams to deliver best-in-class in-store execution and collaborate with BC and DA teams to drive integrated digital storytelling that strengthens brand presence and elevates consumer experience across touchpoints.
- Sales Enablement & Performance Analysis Provide WHS sales teams with effective marketing tools, materials, training, and campaign guidance to drive sell-through.
- Track and analyze campaign performance, consumer feedback, and account insights to optimize activation effectiveness.
- Leverage market trends, consumer behavior, and competitive analysis to continuously refine strategies and execution.
- Budget & ROI Management Own and manage WHS brand activation budgets to ensure efficient resource allocation and cost control.
- Monitor ROI and ROMI, driving performance optimization through disciplined planning, execution, and evaluation.KEY PERFORMANCE INDICATORS (KPIs) NPS (Country / Key City / Key Category) Net Sales Full-price Sell-through Rate Account Share of Business (SOB) Compliance with MaEx Guidelines Monthly MaEx Accuracy vs. RFC LE ROMI (Return on Marketing Investment) Year-end Marketing Inventory Level
- KEY RELATIONSHIPS Brand Activation Business Units Assortment Planning Wholesale Sales (Multi-account manager) Planning & Media Activation, Culture Marketing, Sports Marketing,
- Retail Marketing, Visual Merchandising, Digital Activation External partners
KNOWLEDGE, SKILLS & ABILITIES
- Strong understanding of full marketing mix (advertising, events, sponsorship, retail, PR, digital), preferably within a global brand or sporting goods environment.
- Proven ability to translate global strategies into strong local execution.
- Solid experience in marketing budget planning, management, and ROI tracking.
- Strong communication and presentation skills with internal and external stakeholders.
- Advanced proficiency in MS Office.
- Experience working across both local market and regional/global marketing organizations preferred.
- Strong collaboration, project management, and execution capabilities.
- High level of ownership, accountability, and problem-solving mindset.
- Fluent in English; fluent in Korean preferred.EDUCATION & EXPERIENCE /
MINIMUM QUALIFICATIONS
- Bachelor’s degree in business, Marketing, or related field, or equivalent professional experience. 6 years of experience in marketing, brand activation, or channel marketing roles.
- Experience in wholesale, retail, or sales-driven marketing environments is strongly preferred.
- Experience working within multi-business and multi-channel organizational structures preferred.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace.
- We do not tolerate the harassment or discrimination toward any of our applicants or employees.
- We are an equal opportunity employer.
