Your Role
Choco Up is seeking an energetic and creative Growth Marketing Executive to join our Hong Kong team and play a key role in scaling our presence across Asia. Your main mission: own our social media platforms, craft engaging content, and keep our marketing calendar humming with smart, on‑brand campaigns.
You’ll bring fresh ideas, an eye for great content, and the organizational chops to plan and execute across channels. This role is perfect for someone passionate about fintech and the SME community, and ready to turn bold ideas into measurable growth.
What You Will Do
- Own and grow Choco Up’s social media presence – develop, publish, and monitor engaging, story‑driven content across key platforms (LinkedIn, Instagram, Facebook, etc.).
- Plan and execute a consistent content calendar – map out posts, campaigns, and partnerships across months to align with product launches, events, and key milestones.
- Launch and optimize paid campaigns on Meta, Google, LinkedIn and beyond to drive awareness, engagement, and lead generation.
- Collaborate cross‑functionally with Country Business teams to spot co‑marketing and regional growth opportunities.
- Measure, learn, and improve – track social and campaign KPIs, summarize results, and feed insights back into smarter executions.
- Support community and event initiatives, including webinars, networking sessions, and ecosystem‑building activities.
- Stay ahead of trends – bring in fresh ideas and creative angles rooted in what’s happening across fintech and digital entrepreneurship.
- You will thrive in this role if:
- Have a strong sense for good content.
- You instinctively know what works (and what doesn’t) across platforms.
- Are organized and detail‑oriented, able to juggle calendars, timelines, and asset coordination without missing a beat.
- Love data‑driven creativity.
- You’re comfortable experimenting, then using performance insights to fine‑tune what’s next.
- Are trend‑savvy, curious, and proactive about exploring new tools, formats, and cultural moments.
- Enjoy working with entrepreneurs and SMEs. You care about helping small businesses scale and thrive.
- Are collaborative and agile, able to work across multiple teams in a fast‑moving environment.
- Bonus: experience with event planning or community engagement.
- We Are Looking For People Who Possess
- Bachelor’s degree in Marketing or a related field.
- Minimum 2 years of experience in marketing, social media management and content creation.
- Excellent command of English and Chinese (spoken and written).
- Familiarity with analytics and ad tools (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, etc.).
Knowledge of marketing automation tools and CRM systems is a plus.
Benefits
At Choco Up, we value our people and believe that an individual's successes make the company successful. We have a big goal and we work hard, so we want to give everyone the benefits that really help their success:
- Competitive packages
- Performance-based bonus and ESOP opportunities
- Medical Insurance
- Fast career progression
- Opportunity to work on cutting-edge tech innovations leading in the globe
- Join a prominent fintech startup and make a big impact to the lives of Asia’s entrepreneurs
- Flat and open culture, be able to work directly with founding team
