Our client, a globally renowned consumer electronics brand, is looking for a Senior Marketing Manager - Gaming to join their Shanghai team.
The ideal candidate will possess a proven track record in Integrated Marketing Communications fused with E-commerce expertise, ideally cultivated within the FMCG or 3C industries.
Key Responsibilities
- Strategic Campaign Planning: Develop and execute integrated marketing plans fully aligned with both local market nuances and global brand priorities.
- Ecosystem & Esports Development: Spearhead gaming partnerships and expand the brand's footprint within the regional and global esports ecosystem.
- Community Engagement: Build, scale, and actively cultivate an authentic fan community, fostering long-term brand advocacy among players.
- Experiential Marketing: Lead the end-to-end strategy and execution of experiential fan activations and innovative offline events to create memorable, hands-on brand interactions.
- Full-Lifecycle IMC Management: Manage end-to-end integrated marketing campaigns, ensuring seamless synchronization across all marketing channels and strategic partnerships while rigorously tracking KPIs to optimize ROI.Agency & Execution Leadership: Direct external agencies and cross-functional teams to ensure the flawless implementation and localized execution of global campaigns.
- Key
Qualifications and Skills
- To be considered for this role, you should bring the following expertise:
- Industry Experience: A minimum of 5 to 10 years in gaming marketing, with a proven track record of managing high-profile gaming/entertainment partnerships, esports initiatives, or large-scale fan events.
- Market Intelligence: Deep understanding of consumer marketing trends, player behavior, and local retail/e-commerce landscapes.
- Core
Competencies
- Demonstrated expertise in partnership negotiation, experiential event management, and organic community growth strategies.
- Project Leadership: Exceptional organizational and project management skills, with the ability to keep complex, multi-stakeholder campaigns on track.
- Stakeholder Management: Strong presentation, communication, and negotiation abilities, with a proven capacity to lead cross-functional teams and manage relationships with senior external partners.
