Growth Digital Manager

Your MissionAt AIRE Ancient Baths, we create experiences that transform. We are now looking for a Growth Digital Manager to lead and scale our digital acquisition and retention strategies globally.

This is not a traditional marketing role. You will own growth end-to-end, combining data, creativity, and execution to drive measurable business impact, leading the global digital growth strategy, maximizing performance across acquisition channels (Organic, Paid Media, SEO) while building a strong CRM foundation to drive retention, loyalty, and lifetime value.

What You Will Do

• Acquisition
• Define and lead the global digital acquisition strategy across Paid Media, SEO, and emerging channels
• Manage and optimize a significant annual budget, ensuring strong ROI and scalability
• Collaborate with agencies and internal teams to execute campaigns aligned with business goals
• Balance channel mix (organic vs paid) to maximize efficiency and growth
• Identify new growth opportunities, channels, and experiments
• Establish and monitor KPIs (CAC, ROAS, qualified traffic, conversions)
• Drive a strong data-driven culture, continuously optimizing performance
• Retention & CRMLead the retention and customer lifecycle strategy across markets
• Design and execute CRM campaigns (email marketing, automation, segmentation)
• Improve customer engagement, repeat purchase, and lifetime value
• Collaborate with tech, operations, and design teams to enhance customer experience
• Define and track key metrics (LTV, retention rate, frequency, engagement)
• Build and scale CRM capabilities, processes, and tools
• Generate actionable insights from user behavior to inform growth strategy

What We Are Looking For

• Experience & Background4–6+ years of experience in digital marketing with a strong focus on growth, acquisition, and retention
• Proven experience managing multi-channel strategies (SEO, Paid Media, CRM)
• Strong analytical mindset with hands-on experience in data, attribution models, and performance tracking
• Experience working with marketing automation tools and CRM platforms (Salesforce is a plus)
• Solid understanding of budget management and ROI optimization
• Ability to operate both strategically and hands-on
• Language
• Fluent in English and Spanish
• Skills & Behaviours
• Results-driven and highly analytical
• Strategic thinker with execution power
• Curious, experimental, and constantly looking for improvement
• Comfortable working in a fast-paced, evolving environment
• Strong collaborator with leadership mindset
• Why You Should Apply
• Enjoy a competitive compensation package with a permanent contract
• Flex schedule and Hybrid work (3 days at the office 2 days of home office)
• Gift AIRE experience on your birthday!🧖30% discount on all our services.

Employee discount for private health insurance.

Team Spirit is our big asset!💪 We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.

Be part of a team that believes extraordinary begins with how we make people feel.

Our Barcelona HeadquartersOur headquarters are located in the heart of Barcelona and act as the central hub from which we support all AIRE locations across Europe and North America. From here, global teams work closely with local centres to ensure consistency, excellence, and alignment across the brand.

Barcelona HQ reflects AIRE’s culture: a collaborative, people-centred and high-performance environment guided by Excellence, Ambition, Talante, Diversity and Innovation, where ownership, trust and continuous improvement are part of everyday work.