Our client is a fast-growing international consumer goods brand. To support their expanding footprint in Asia Pacific, they are now seeking a Regional Marketing Director to lead their export marketing strategy and elevate execution across distributor markets.
As Regional Marketing Director, you will play a critical role in driving brand growth across distributor-led markets. You will develop regional strategies while ensuring effective local market execution through partners, balancing global brand consistency with local market relevance.
Key Responsibilities
- Develop and lead the regional marketing strategy across distributor/export markets, including market prioritization, go-to-market frameworks, and identification of growth opportunities
- Build strong relationships with distributors and equip them with marketing toolkits, campaigns, and brand guidelines to drive effective in-market execution
- Drive marketing capability building across distributor networks and ensure alignment with company strategy
- Own the end-to-end product marketing agenda, including portfolio strategy, product positioning, pricing, lifecycle management, new product development (NPD), and go-to-market execution to drive growth across markets
- Lead the development of scalable regional campaigns while maintaining consistent brand positioning across markets
- Partner closely with Sales and distributors to drive sell-in and sell-out performance across channels including retail, e-commerce, and wholesale
- Develop and implement trade marketing programs to improve in-market visibility and conversion
- Enable distributors to strengthen digital marketing and e-commerce capabilities, including performance marketing and CRM frameworks
- Establish KPIs to track distributor marketing effectiveness and optimise ROI across markets
- Lead and develop a high-performing regional marketing team and foster strong cross-functional collaboration
Requirements
- 10–15+ years of marketing experience within consumer goods / FMCG, with a strong track record in export markets and distributor-led business models
- Proven experience leading and driving regional marketing strategies through indirect channels and driving growth across diverse markets
- Strong exposure to trade marketing and channel development, with the ability to link marketing strategies to commercial outcomes
- Deep understanding of distributor and partner-led go-to-market models, including enabling and influencing partners to execute effectively
- Excellent stakeholder management and influencing skills, with the ability to work cross-functionally and drive alignment without direct authority
- Strategic yet hands-on, with the ability to balance global brand consistency with local market adaptability
- Strong commercial acumen and data-driven mindset, with experience in performance tracking and ROI optimisation
- Proficiency in English is a must.
