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SEO Manager is responsible for working cross-functionally between Marketing and Editorial, Product and Engineering to audit, assess, optimize existing website, content and link partners as well as identify new SEO opportunities and capabilities for lifelock.com and associated properties.
The SEO Manager will execute both current and new SEO tactics to drive year-over-year growth of the organic search channel as a whole.
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- Collaborate with key stakeholders to develop and manage the company’s SEO strategy.
- Drive a SEO content marketing program through the analysis of existing content, competitive research, and partnership with our creative and content teams.
- Coordinate with Engineering, Creative, Agency Partners and Product teams to ensure consistency in SEO strategy and implementation across desktop and mobile properties.
- Partner with Marketing Operations team to identify trends in behavior of customers referred by natural search.
- Perform ongoing analysis of initiatives to help guide LifeLock’s natural search strategy.
- Develop best practices and coach key departments in effective natural search techniques.
- Provide SEO support to internal teams for ongoing web projects, including new product launches, page refreshes, and site redesigns.
- Perform regular site audits to ensure priority site sections are optimized for the proper keyword focus and provide users content/functionality to match searcher intent.
- Produce high-level keyword analysis while tracking, managing and distributing weekly and monthly organic traffic reports.
- Partner with internal team to execute internal link optimization projects and help manage external outreach programs.
