Marketing & Content Manager

Company Description

Viola Private Wealth is a Sydney-based private wealth firm advising high-net-worth individuals, families and select institutions.

With a focus on bespoke portfolio construction, long-term investment advice and comprehensive wealth management, Viola combines experienced judgement, institutional discipline, transparent reporting and technology-enabled systems to help clients protect, manage and grow wealth across generations.

Job Description

Viola Private Wealth is looking for a creative, commercially minded Marketing & Content Manager to help grow and elevate the Viola brand.

This is a hands-on role for someone who can turn ideas into high-quality content across social media, video, thought leadership, marketing collateral and events. You will help shape how Viola shows up in the market, translating our investment insights and client philosophy into content that builds trust, authority and meaningful engagement with prospective and existing clients.

You will have the opportunity to build Viola’s content engine from the ground up, owning the rhythm, quality and execution of our marketing activity across digital, print, media and events.

Key Responsibilities

• Plan, film, edit and publish short-form and long-form content across LinkedIn, Instagram, TikTok, YouTube and other relevant platforms.
• Create engaging content that brings Viola’s investment views, market commentary, adviser insights and brand personality to life.
• Manage the content calendar and maintain a consistent flow of high-quality content across Viola’s digital channels.
• Repurpose adviser insights, media appearances, events and written materials into social-first content.
• Develop thought-leadership content including articles, scripts, campaign ideas and commentary pieces.
• Create polished marketing collateral including pitch decks, firm flyers, event invitations, client communications and printed materials.
• Support client, prospect and community events, including invitations, content capture, materials and follow-up activity.
• Work closely with advisers and leadership to ensure content is commercially useful, technically accurate and appropriate for a financial services audience.

About You

You are a versatile creator who combines creativity with commercial judgement. You are comfortable taking ownership, generating ideas and executing them to a high standard. You enjoy both thinking strategically and getting hands-on with production, editing, publishing and design.

You will likely bring:

Strong storytelling and content development skills.

Experience creating, filming, editing and distributing video content.

Confidence behind the camera and comfort appearing on camera where appropriate.

Strong written communication skills.

Good design judgement and experience creating polished digital or print materials.

Excellent organisation, attention to detail and ability to manage multiple priorities.

Strong judgement around brand, tone, audience and reputational risk.A proactive, hands-on mindset suited to a growing, entrepreneurial business.

Financial services experience is not essential. More important is the ability to understand sophisticated ideas and turn them into clear, engaging and trust-building content.

This role is ideal for someone who wants ownership, creative freedom and the opportunity to help shape the next stage of growth for an ambitious private wealth brand.