Growth & Performance Manager

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About Us

Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions. Our digital, human approach combines technology with expert support to make things simpler, fairer and more accessible.

We help people focus on what matters most, while reducing the cost and stress of navigating relationship change. amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.

Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering. We are proud to be part of the Octopus Group. 💼

About the Role

We’re looking for a Growth & Performance Manager to own and scale the growth engine behind our divorce, separation and new relationship services. This is a high‑impact role where you’ll set the performance marketing strategy, lead execution across all paid channels, and shape how we use data, automation and creative to drive sustainable commercial growth.

You’ll be responsible for end‑to‑end performance across acquisition, conversion and retention, using paid media, lifecycle marketing and experimentation to hit ambitious targets across revenue, LTV: CAC, product mix and lead quality. You’ll work closely with product, brand, sales, data and CX to connect marketing activity directly to commercial outcomes.

You will track, analyse and report on performance metrics to inform decisions and optimisations at pace. You'll draw insights, present performance and strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes.

This role is ideal for someone who thrives in a fast‑moving, mission‑driven environment and wants full ownership of a performance function during a pivotal growth phase. This is a hybrid role based in our Holborn office, working an average of 1-2 days per week in the office. 🔥

Key Responsibilities

• As our Growth & Performance Manager, you will: Own multi‑channel performance strategy - setting direction and leading execution across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit.
• Drive commercial performance against revenue, LTV:CAC, conversion and product‑mix targets, using unit economics as your primary decision lens.
• Lead our shift to AI‑led media management - building the data, conversion and audience infrastructure required for automation at scale.
• Own creative strategy across UGC, short‑form video and high-velocity testing frameworks.
• Optimise the full funnel using CRO, structured experimentation and proposition testing.
• Run lifecycle and email marketing via HubSpot to nurture leads and improve conversion.
• Build a modern measurement stack using MMM, incrementality testing, geo‑tests and platform data.
• Navigate sensitive‑category advertising while maintaining signal quality through server‑side tracking, Consent Mode v2 and first‑party data.
• Collaborate cross‑functionally to align on lead quality, insights and commercial outcomes. 😊

About You

You have strong, hands-on experience running and scaling paid media across Google Ads, Meta and YouTube, and using programmatic advertising to extend reach across the open web - managing significant budgets against commercial targets  You have a proven track record of improving unit economics and delivering against LTV:CAC, revenue and conversion targets  You have strong, hands-on experience with platform AI and automation -not just how to use it, but how to build the foundations that make it work: conversion architecture, data quality, audience infrastructure and feed management  You're proficient with data - GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your everyday toolkit  You have experience with post-ATT, cookieless measurement including server-side tracking, Consent Mode v2 and first-party data strategies  You are proficient in HubSpot for lead nurturing, lifecycle marketing and automation  You are a clear communicator who can translate performance data into commercial insight for both technical and non-technical stakeholders  You are highly organised, skilled at managing multiple projects at pace, and energised by a fast-moving scale-up environment  You are aligned with our mission and values.  ⛳️ Perks & Benefits Private Health Insurance   Group Life Assurance   Employee Assistance Programme   28 days holiday plus bank holidays per annum  Hybrid working: 2 days per week in the office and 3 days from homeEnhanced family leave Electric Vehicle Scheme   Share Incentive Plan Cycle to Work Scheme    We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work.

We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.