The Marketing & Media Manager supports the Marketing and Communication director in the strategic direction of Lanvin’s marketing efforts by unifying brand storytelling, product positioning, and digital execution into one cohesive vision. Oversee the planning and rollout of 360 campaigns across social media, paid media, CRM, retail, wholesale, and ecommerce, ensuring consistency and impact across all touchpoints.
Shape the narrative around collections and key product stories, aligning closely with artistic direction, design, image, merchandising, and commercial teams to drive both brand equity and business performance.
Key Responsibilities
- 360 Marketing Calendar: Consolidate key brand moments and seasonal highlights across all channels and markets, ensuring alignment between global strategy and local activation.
- Narrative Building: Define storytelling angles and editorial tone for each collection or campaign.
- Product Story Planning: Cluster buys into editorial stories by analyzing retail, wholesale, and e-commerce assortments.
- Define the timing and rollout of each story in sync with deliveries.
- Digital Content Coordination: Brief the image team on content needs across social, paid, e-commerce, and CRM. Ensure rollout of assets across all touchpoints, platforms, and markets is consistent and on-brand.
- Ecommerce / CRM excellence: work closely with the Digital team to ensure all e-commerce and CRM communications are aligned with the brand's visual identity and tone of voice.
- Social Media & Influence Strategy: Lead the global social media and influence strategy and execution across platforms and regions.
- Media: Define and oversee the Maison’s global media strategy, driving online and offline media planning and investment across key markets, with particular attention to France, the UK and the US, to maximise brand visibility, desirability and business impact.
- Retail, Wholesale, E-Commerce: along with each stakeholder, plan and execute marketing activations across wholesale, retail, and e-commerce channels, ensuring cohesive brand expression while adapting to the specific objectives and formats of each touchpoint.
- Collaborations & Brand Partnerships: Identify and lead partnerships with external creators and brands that contribute to Lanvin’s cultural relevance and desired positioning.PROFIL RECHERCHEProven experience in marketing, ideally within another luxury brand or a renowned fashion group.
- Demonstrated ability to manage multiple tasks and meet deadlines effectively.
- Ability to adapt to a complex environment with a positive mindset and a proactive approach.
- Strong organizational skills and a customer-oriented mindset.
- Excellent proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Outstanding interpersonal and communication skills.
- Fluent in English, with an international background.
