Customer & Product Marketing Manager

About Us:

Zena

Tech (Nasdaq: ZENA | FSE: 49Q) is a technology company specializing in AI drones, Drone-as-a-Service (DaaS), enterprise SaaS, and quantum computing solutions for mission-critical business applications. Since 2017, the company has leveraged its software development expertise and expanded its drone design and manufacturing capabilities through Zena

Drone to innovate and enhance customer inspection, monitoring, safety, security, compliance, and surveying processes. Zena

Tech serves over 100 enterprise software customers in law enforcement, government, and industrial sectors, with drones used in agriculture, defense, and logistics industries. The company has offices in North America, Europe, and the UAE.

Job Overview:

Zena

Tech is seeking a Customer & Product Marketing Manager to serve as connective tissue between what the product does and what the market needs. Embedded across product marketing, customer relationships, and market research, this role owns the feedback loop that shapes both the product and its story across Zena

Tech's SaaS portfolio. This role manages the marketing relationship with key customers across multiple brands, extracting market intelligence from customer data to drive product-market fit.

This is a full-time, on-site role in Vancouver, BC.

Key Responsibilities:

Customer & Product Marketing Management:

• Help refine ideal customer profile, qualification criteria, buyer and user personas across multiple brands.

• Own structured feedback loops between product development and champion users.

• Contribute to the maintenance of core positioning, messaging framework, and value proposition artifacts.

• Track product-market fit signals and surface them in language prospective customers can act on.

• Hold a meaningful voice in launch readiness — contribute to go/no-go decisions.

• Develop case studies, proof points, and customer success narratives at scale.

Market Research & Market-Fit:

• Embedded with the marketing team, working closely with sales and product for customer and commercial insight.

• Conduct and synthesize market research to inform product and feature prioritization.

• Own competitive intelligence and ensure positioning holds as the market evolves.

• Identify which cohort stories and friction points are worth routing back to product.

• Map product features to real customer problems at each phase of the launch.

Qualifications:

• 3–6 years in customer marketing or product marketing roles; 2+ years of team or product leadership.

• Experience in early-stage SaaS or technology launches, ideally through a cohort, beta, MVP, or stealth launch.

• Background spanning both product management and product marketing.

• Strong customer empathy paired with sharp commercial instincts.

• Credible in product meetings and marketing strategy sessions equally.

• Skilled at synthesizing qualitative insight into clear, actionable direction.

• Comfortable operating in ambiguity — this role builds replicable processes from the ground up.

"We are an equal opportunity employer committed to employment equity utilizing hiring practices on merit and business needs. We encourage applications from women, Indigenous peoples, persons with disabilities, members of visible minorities and all others of legally protected status."