Graphic Designer / Art Director - R 45000 ctc

Introduction

A well-established brand is seeking a creative and detail-driven Art Director / Graphic Designer to lead the visual execution of digital marketing campaigns across digital platforms and in-store environments.

This role is ideal for a conceptual thinker with a strong eye for design, layout, photography, video direction, and brand consistency. The successful candidate will be responsible for developing engaging creative content for social media, newsletters, in-store collateral, and broader marketing campaigns, while also providing art direction for photo and video shoots.

The position requires someone who can take a creative concept from initial idea through to polished final delivery, ensuring every piece of work is visually impactful, commercially relevant, and aligned with the brand’s identity.

Duties & Responsibilities

Concept Development & Art Direction

• Conceptualise seasonal advertising campaigns in line with brand requirements and creative briefs.

• Oversee the full creative process from initial brief through to final design and finished artwork.

• Provide clear art direction for photography and video campaigns.

• Collaborate with stylists, photographers, videographers, editors, retouching specialists, digital agencies, and content creators to ensure high-quality creative outputs.

• Work closely with Buying, E-Commerce, Marketing, and Visual Merchandising teams to deliver campaign objectives.

• Contribute to cross-functional discussions with professionalism, creativity, and integrity.

• Act as custodian of the brand’s visual identity, ensuring consistency across all creative work.

• Brief and liaise with relevant internal and external creative partners.

• Design artwork for social media platforms, newsletters, in-store collateral, window displays, and paid digital campaigns.

• Prepare final artwork, ensuring accuracy of formats, sizing, layout, and colours.

• Create designs using Adobe In

Design, Photoshop, Canva, and other relevant platforms.

• Ensure consistent application of brand guidelines across all creative outputs.

Desired Experience & Qualification

• Relevant tertiary qualification in Graphic Design, Visual Communication, or a related creative field.

• Minimum of 5 years’ graphic design experience, with exposure to art direction responsibilities.

• Strong proficiency in Adobe In

Design and Photoshop, with working knowledge of Canva for quick-turnaround content creation.

• A strong portfolio showcasing fashion, retail, or lifestyle campaigns, including both design and art direction work.

• Proven experience creating digital content and social media campaigns within the fashion, retail, or consumer brand environment.

• Confident directing photography, video, and content creation on set.

• Certification or formal training in recognised design software would be advantageous.

• Genuine passion for fashion, design, visual storytelling, and the creative arts.

Package & Remuneration

R 45 000 ctc