Role Overview:
You will be responsible for taking ownership of the company's website content and transforming the digital presence into a compelling narrative. Specifically, you will need to write, edit, and optimize all on-page content for the website, transform agency case studies into engaging narratives, integrate SEO requirements seamlessly, collaborate with various teams, and format content for web readability.
Key Responsibilities:
- Web Copy: Write, edit, and optimize on-page content for the company's website using frameworks like pacing, tension, and character-driven empathy.
- Narrative Case Studies: Transform data-heavy agency case studies into engaging narratives highlighting conflict, strategy, and resolution provided for clients.
- SEO Integration: Seamlessly weave target keywords, meta-descriptions, and technical SEO requirements into narrative copy.
- Cross-Functional Collaboration: Act as a bridge between strategy and marketing teams to translate market intelligence into polished digital stories.
- Formatting for the Web: Adapt script-style writing into scannable web structures that hold reader attention from the first hook to the final Call to Action (CTA).
Qualification Required:
- Demonstrable experience in scriptwriting, playwriting, screenwriting, or creative fiction, along with a track record in commercial copywriting or digital marketing.
- Understanding that writing must serve a business goal and driving narratives toward conversions.
- Ability to empathize with high-level corporate executives and write copy addressing their boardroom anxieties and growth ambitions.
- Strong grasp of on-page SEO best practices, keyword mapping, and web user experience (UX) writing.
- Leadership potential to guide the marketing team's voice and take ownership of the website's narrative direction.
Note:
Additional details about the company were not provided in the job description. Role Overview:
You will be responsible for taking ownership of the company's website content and transforming the digital presence into a compelling narrative. Specifically, you will need to write, edit, and optimize all on-page content for the website, transform agency case studies into engaging narratives, integrate SEO requirements seamlessly, collaborate with various teams, and format content for web readability.
Key Responsibilities:
- Web Copy: Write, edit, and optimize on-page content for the company's website using frameworks like pacing, tension, and character-driven empathy.
- Narrative Case Studies: Transform data-heavy agency case studies into engaging narratives highlighting conflict, strategy, and resolution provided for clients.
- SEO Integration: Seamlessly weave target keywords, meta-descriptions, and technical SEO requirements into narrative copy.
- Cross-Functional Collaboration: Act as a bridge between strategy and marketing teams to translate market intelligence into polished digital stories.
- Formatting for the Web: Adapt script-style writing into scannable web structures that hold reader attention from the first hook to the final Call to Action (CTA).
Qualification Required:
- Demonstrable experience in scriptwriting, playwriting, screenwriting, or creative fiction, along with a track record in commercial copywriting or digital marketing.
- Understanding that writing must serve a business goal and driving narratives toward conversions.
- Ability to empathize with high-level corporate executives and write copy addressing their boardroom anxieties and growth ambitions.
- Strong grasp of on-page SEO best practices, keyword mapping, and web user experience (UX) writing.
- Leadership potential to guide the marketing team's voice and take ownership of the website's narrative direction.
Note:
Additional details about the company were not provided in the job description.