Content Writer (Creative Strategy & Script Writing) (Chandigarh)

Job Title: Content Writer (Creative Strategy & Script Writing)

Experience: 1–3 Years

Salary: (Based on skills and experience)

Job Overview

We are looking for a Content Writer with a Creative Head mindset—someone who doesn’t just write but thinks, builds narratives, and drives results. This role requires a blend of content creation, creative strategy, and production involvement to ensure every campaign is visually and emotionally impactful.

Key Responsibilities

Write high-converting scripts for ads, reels, You

Tube videos, and promotional campaigns

Develop content for VSLs (Video Sales Letters), landing pages, and webinars

Take ownership of creative storytelling across all marketing channels

Generate campaign ideas, hooks, and creative angles for performance marketing

Collaborate closely with design, video, and marketing teams to execute campaigns

Ensure consistency in brand voice, tone, and messaging

Analyze content performance and optimize messaging for better engagement and conversions

Creative Production & Design Collaboration

Conceptualize creative ad campaigns with clear visual direction and messaging

Provide creative briefs to graphic designers and video editors with detailed instructions

Suggest ad layouts, visual storytelling ideas, and design directions (colors, fonts, style, mood)

Guide designers on what message should stand out visually in ads and creatives

Work on hook + visual combination to improve ad performance

Review and refine creatives to ensure alignment with script and marketing goals

Stay updated with latest design and ad trends (reels, thumbnails, static ads, carousels)

Collaborate in creative production planning including shoot ideas, scene breakdowns, and storyboard inputs

Required Skills & Qualifications

1–3 years of experience in content writing, script writing, or copywriting

Strong command of English (Hindi is a plus)

Excellent storytelling, ideation, and creative thinking skills

Understanding of digital marketing (ads, funnels, conversion content)

Ability to write across formats (short-form, long-form, scripts, ads)

Basic understanding of design sense and visual communication

Ability to think beyond execution and contribute to strategy

Preferred Qualifications

Experience in performance marketing content (Meta Ads, You

Tube Ads, etc.)

Familiarity with VSLs, hooks, and viral content formats

Basic understanding of tools like Canva, Figma, or Adobe (for idea reference)

Key Traits (Creative Head Mindset)

Thinks in ideas, not just words

Strong ownership and accountability

Ability to connect creativity with business results

Solid collaboration with designers and video teams

Proactive, experimental, and trend-aware

Application Question(s)

• How do you write a high-converting hook? Give 2 examples.

• How do you generate fresh campaign ideas consistently?

• What is a VSL and how do you structure it?

• How do you brief designers for ad creatives?

Work Location: In person