Digital Marketing Specialist (B2B / Industrial)

Company Profile:

Mungo Befestigungstechnik AG is a leading company in the development, manufacturing, and distribution of high-quality fastening technology products that provide added value to professional customers in the construction industry and building maintenance sector.

Location:

Remote

Job Type: Full Time / Part Time

Role Overview:

The Digital Marketing Specialist will be responsible for developing and executing Mungo’s digital marketing strategy for our B2B markets in close collaboration with the Head of Digital Channels; and with input from Sales and Management. This role focuses on industrial and construction-related B2B marketing. This role is ideal for a hands-on digital marketer who enjoys creating content & executing campaigns.

Key Responsibilities:

Digital Marketing Strategy

• Develop and continuously refine Mungo’s digital marketing strategy aligned with business and sales priorities

• Work closely with Management and Sales to define target markets, ideal customer profiles, and key decision-makers

• Translate business input into clear target audiences, channel selection, messaging, and budget allocation

• Ensure alignment of all activities with the B2B sales funnel and measurable lead generation

Digital Campaign Management

• Plan, execute, and optimize digital campaigns across Linked

In Ads and Google/Bing (SEA)

• Manage campaign budgets and performance targets

• Plan and execute newsletter and email marketing activities

• Maintain the digital marketing calendar

Performance & Optimization

• Monitor key KPIs including campaign performance, reach, engagement, qualified leads, content performance

• Provide structured reporting and performance insights

• Drive continuous optimization and efficiency improvements

Why Mungo?

• Established Swiss company with more than 55 years of experience in fastening technology

• Globally active company with a strong international footprint

• Opportunity to work across multiple international markets

• Opportunity to shape and structure digital marketing with exposure to diverse regions and customer segments

Skills

• 3–6 years of experience in B2B digital marketing

• Experience in industrial, construction, engineering, or technical sectors

• Strong understanding of B2B buying processes and sales funnels

• Ability to translate business input into structured marketing plans

• Experience with SEA, Linked

In Ads

• Confident handling of paid media budgets

• Strong English communication skills

• Copywriting skills

• Experience with email marketing preferred