Head of Digital Content & Growth

Every day, 600 million Indians watch travel reels. Almost none of them book anything. That's the problem Hich is fixing — and we need someone who wants to fix it through content.

We're India's creator-to-travel commerce platform. When you see a travel reel on Instagram, we're the booking button that should exist right next to it. The product is built. Now we need the story told.

We're hiring a Social Media & Growth Lead.

Not a scheduler. Not someone who just posts and reports. Someone who thinks about what makes a person stop scrolling, watch a reel twice, click the link, and book a trek they've been dreaming about for three monsoons.

What you'll own:

— Making Hich a content-first brand on Instagram and You

Tube

— Running performance campaigns on Meta with lean budgets and clear ROI goals

— Shooting and editing content yourself — no agency, no wait time

— Managing 1–2 interns who'll work with you on production and outreach

— Collaborating with the travel creators we're bringing onto the platform

You're probably:

— Someone who's grown an Instagram account or worked at a content-led startup

— Obsessed with why certain reels go viral and others don't

— Comfortable making decisions with incomplete information

— A strong writer in both Hindi and English

— Based in Mumbai

What this is:

— Full-time role, Remote Working

— Competitive salary for the right person (40-50K in hand)

— Real equity conversation if you're exceptional (ESOP for good candidate)

— Ground floor of something that's never been built in India

If travel content, creator commerce, and building something from scratch sounds like your kind of challenge — reach out.

Skip the cover letter. Send me something you've made. Check www.gohich.com